Zillow's tech stack
What does Zillow use?
Zillow (zillow.com) uses at least 51 tools we can see from public records, including Vercel for hosting, HubSpot for sales, Zendesk for customer support and comScore for analytics. Zillow has used SparkPost since Sep 2015, going by certificate records. Last checked .
- Industry
- Real Estate
- Size
- 5,001–10,000 employees
- Based in
- Seattle, United States
- Founded
- 2006
- Company page
- Tools found
- 51
- Categories
- 17
- Oldest proven tool
- Sep 2015
- Last checked
- Nov 2026
Zillow's stack, layer by layer
Of 51 tools, 25 came from website code, 10 from DNS verification records, 7 from website config and 9 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
7 tools, what they measure and store
Go-to-market
25 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
LinkedIn Insight TagWebsite
Microsoft AdsWebsite
TikTok PixelWebsite
Google Ad ManagerConfig
PinterestWebsite
Microsoft XandrConfig
The Trade DeskWebsite
MagniteConfig
Reddit AdsWebsite
PubMaticConfig
Amazon Publisher ServicesConfig
Index ExchangeConfig
TripleLiftConfig
Snap PixelWebsite
Spotify AdsWebsite
Sales & CRM
Support & Docs
Company Ops
13 tools, what the team runs on day to day
Email Delivery
Collaboration
Dev Tools
Finance & Legal
Security & Compliance
What changed at Zillow
Zillow tech stack FAQ
What tools does Zillow use?
As of November 2026, runsonwhat has found 51 tools at Zillow (zillow.com) in public records. Edge & Hosting: Amazon Route 53, Amazon CloudFront and Vercel. Application: Google Fonts, Adobe Fonts and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked November 9, 2026.
What cloud does Zillow run on?
Zillow uses Vercel for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found Vercel through a DNS verification record for Vercel. Vercel is used by 52,558 companies runsonwhat tracks.
What CRM does Zillow use?
Zillow uses HubSpot for its CRM, alongside Salesforce and ZoomInfo, according to runsonwhat (November 2026). runsonwhat found HubSpot through HubSpot code on zillow.com. HubSpot is used by 97,272 companies runsonwhat tracks.
What email provider does Zillow use?
Zillow uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 729,993 companies runsonwhat tracks.
What does Zillow use for customer support?
Zillow uses Zendesk for customer support and documentation, alongside Decagon, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,457 companies runsonwhat tracks.
What analytics tools does Zillow use?
Zillow uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Amplitude, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on zillow.com. Google Analytics is used by 903,719 companies runsonwhat tracks.
How long has Zillow used SparkPost?
Zillow has used SparkPost since at least September 2015, going by the first public certificate of the zillow.com subdomain that points at SparkPost. Other long-running tools at Zillow include Files.com (since September 2023).
Does Zillow use Google Fonts?
Yes. runsonwhat found Google Fonts at Zillow through Google Fonts code on zillow.com. Google Fonts is a Media & UI tool used by 825,342 companies runsonwhat tracks.
Which companies have a tech stack similar to Zillow's?
The companies with the stacks most like Zillow's are Origina, Investment Company Institute, Computer Modelling Group and Levanta, according to runsonwhat (November 2026). Each shares 9 to 17 tools with Zillow, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Zillow uses?
runsonwhat reads public records only. Of the 51 tools at Zillow, 25 were found through code on zillow.com, 12 through DNS records, 7 through website configuration files, 4 through email records, 2 through subdomains that point at the vendor and 1 through certificate records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zillow.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.