24,028 companies use TikTok Pixel, as of October 2026.
TikTok Pixel: TikTok ads tracking. We've found 24,028 companies using TikTok Pixel, most often in Retail (24%) and Financial Services (11%), typically with 11–50 employees and 26% based in United States.
Customers24,028companies use it
Most popular withHealth Club11× more likely than average
We've found 24,028 companies using TikTok Pixel among the 482,372 we've scanned so far. We only count a company when a direct public record backs it up.
What kind of companies use TikTok Pixel?
TikTok Pixel customers are most often in Retail (24%), Financial Services (11%) and Clothing (5%). The most common company size is 11–50 employees (23% of customers with a known size).
Which countries use TikTok Pixel the most?
Most TikTok Pixel customers we've found are in United States (26%), United Kingdom (8%) and Japan (8%).
What are the alternatives to TikTok Pixel?
The most used alternatives in the same category are Meta Pixel (212,083 companies), Google Ads (200,724 companies), LinkedIn Insight Tag (63,749 companies) and Microsoft Ads (61,171 companies).
Have companies stopped using TikTok Pixel?
Yes: 1 company no longer show TikTok Pixel on a rescan done the same way as the scan before. See the "Dropped it" tab.
How does runsonwhat know a company uses TikTok Pixel?
We read public traces only. For TikTok Pixel that means a domain-verification record in the company's DNS and code loaded on the company's website, including tag managers. Every match keeps the record it came from.
Snap PixelAds & Pixels14×more likely
Spotify AdsAds & Pixels11×more likely
AwinAds & Pixels8.9×more likely
Reddit AdsAds & Pixels6.9×more likely
The Trade DeskAds & Pixels5.7×more likely
ChatGPT AdsAds & Pixels5.5×more likely
PinterestAds & Pixels5.4×more likely
X AdsAds & Pixels5.0×more likely
PayPalPayments & Billing4.6×more likely
Microsoft AdsAds & Pixels3.1×more likely
Microsoft ClarityAnalytics2.8×more likely
Meta PixelAds & Pixels2.1×more likely