Strava's tech stack
What does Strava use?
Strava (strava.com) uses at least 47 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Software
- Size
- 201–1,000 employees
- Based in
- San Francisco, United States
- Founded
- 2009
- Company page
- Tools found
- 47
- Categories
- 18
- Oldest proven tool
- Jun 2026
- Changes seen
- 2
Strava's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
6 tools, where the bytes are served from
Application
3 tools, what the product is built with
Frontend
Data & Observability
7 tools, what they measure and store
Go-to-market
14 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
17 tools, what the team runs on day to day
Email Delivery
Collaboration
Finance & Legal
Security & Compliance
What changed at Strava
Strava tech stack FAQ
What tools does Strava use?
As of October 2026, runsonwhat has found 47 tools at Strava (strava.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 17, 2026.
What cloud does Strava run on?
Strava uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine and GitHub Pages, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on strava.com. Amazon Web Services is used by 145,252 companies runsonwhat tracks.
What CRM does Strava use?
Strava uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and code on strava.com. HubSpot is used by 92,996 companies runsonwhat tracks.
What email provider does Strava use?
Strava uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 706,393 companies runsonwhat tracks.
What does Strava use for customer support?
Strava uses Zendesk for customer support and documentation, alongside Intercom and Decagon, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,337 companies runsonwhat tracks.
What analytics tools does Strava use?
Strava uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on strava.com. Google Analytics is used by 864,286 companies runsonwhat tracks.
How long has Strava used Branch?
Strava has used Branch since at least June 2026, going by the first public certificate of the strava.com subdomain that points at Branch.
Does Strava use Cloudflare?
Yes. runsonwhat found Cloudflare at Strava through a subdomain that points at Cloudflare and a DNS verification record. Cloudflare is a CDN & Edge tool used by 697,437 companies runsonwhat tracks.
Does Strava use AI tools?
Yes. runsonwhat has found Anthropic at Strava; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Strava may use more AI tools than these.
Has Strava changed tools recently?
Yes. On runsonwhat's rechecks, Strava stopped using Adyen and SparkPost (latest on October 17, 2026). A change counts only between two checks of strava.com done the same way.
Which companies have a tech stack similar to Strava's?
The companies with the stacks most like Strava's are Vts, Frontify, Paddle.com Market and Gorgias, according to runsonwhat (October 2026). Each shares 25 to 29 tools with Strava, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Strava uses?
runsonwhat reads public records only. Of the 47 tools at Strava, 19 were found through DNS records, 14 through code on strava.com, 9 through subdomains that point at the vendor and 5 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and strava.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.