How many companies use Marketo Measure?
As of October 2026, 824 companies show public evidence of using Marketo Measure across the 1,800,225 company domains runsonwhat tracks. That makes Marketo Measure the 47th most used of the 75 Analytics tools with confirmed customers, behind Inspectlet (868). The number is a lower bound: a company counts only when a public record, such as a DNS entry or Marketo Measure's code on its website, shows the tool in use.
Which companies use Marketo Measure?
Companies that use Marketo Measure include Medallia, Narvar, Kampyle, Integral Ad Science and Airdefense, according to runsonwhat's public-record scans (October 2026). The biggest industries among Marketo Measure customers are software (43%) and IT services (13%). The full list of 824 companies can be filtered by industry, company size and country on runsonwhat's Marketo Measure page.
What industries use Marketo Measure the most?
The industries with the most Marketo Measure customers are software (43%), IT services (13%) and financial services (5.4%), based on the 536 companies with a known industry. Relative to all companies runsonwhat tracks, Marketo Measure stands out most in computer & network security (9.5× the average rate) and software (7.4× the average rate).
Is Marketo Measure more popular with startups or large companies?
Marketo Measure is used mostly by mid-size companies: of the 601 companies with a known size, 26% have up to 50 employees, 58% have 51 to 1,000 and 16% have more than 1,000. Compared with all companies runsonwhat tracks, Marketo Measure is 4.0× as common among companies with 1,001–5,000 employees.
Which countries use Marketo Measure the most?
Most Marketo Measure customers runsonwhat has found are based in the United States (74%), the United Kingdom (8.8%) and Canada (6.0%), out of 685 companies with a known country. Outside the United States, the biggest markets are the United Kingdom and Canada.
Is Marketo Measure gaining or losing customers?
In the 90 days to October 2026, 5 companies started using Marketo Measure and 2 companies stopped, a net gain of 3. runsonwhat counts a start or a stop only between two checks of the same company done the same way, so a change in how a site is scanned never shows up as churn.
What are the most popular alternatives to Marketo Measure?
By the number of companies using them, the most used Analytics tools other than Marketo Measure are Google Analytics (851,941), Google Tag Manager (488,556), Microsoft Clarity (126,366) and Hotjar (61,807), according to runsonwhat (October 2026). Not every tool in a category does the same job, so check each one's page; runsonwhat ranks all Analytics tools at https://www.runsonwhat.com/tools/analytics.
What other tools do Marketo Measure customers use?
Marketo Measure customers use Dreamdata, Intentsify and Qualified far more often than the average company. For example, 42% of Marketo Measure customers also run Dreamdata, 461× the rate among all companies runsonwhat tracks, and 4.1% run Intentsify.
How does runsonwhat know a company uses Marketo Measure?
runsonwhat reads public records only. For Marketo Measure, that means Marketo Measure's code on the company's website or in its tag manager or Marketo Measure on the company's own subprocessor list. A company is listed only when one of these direct records is present, and each match keeps the record it came from. DNS is rechecked weekly and websites about monthly.
DreamdataAnalytics461×more likely
IntentsifySales & CRM275×more likely
QualifiedSales & CRM255×more likely
PathFactoryMarketing253×more likely
TechTargetSales & CRM190×more likely
Influ2Ads & Pixels177×more likely
NavatticMarketing169×more likely
6senseSales & CRM160×more likely
MarketoMarketing133×more likely
DriftSupport & Docs115×more likely
G2Marketing105×more likely
VidyardMedia & UI93×more likely