79,693 companies use Google Analytics, as of October 2026.
Google Analytics: Web analytics. We've found 79,693 companies using Google Analytics, most often in Retail (11%) and Healthcare (10%), typically with 1,001–5,000 employees and 27% based in United States.
Customers79,693companies use it
Most popular withWholesale4.0× more likely than average
We've found 79,693 companies using Google Analytics among the 176,741 we've scanned so far. We only count a company when a direct public record backs it up.
What kind of companies use Google Analytics?
Google Analytics customers are most often in Retail (11%), Healthcare (10%) and Software (9%). The most common company size is 1,001–5,000 employees (27% of customers with a known size).
Which countries use Google Analytics the most?
Most Google Analytics customers we've found are in United States (27%), Japan (22%) and Germany (7%).
What are the alternatives to Google Analytics?
The most used alternatives in the same category are Google Tag Manager (48,028 companies), Microsoft Clarity (13,617 companies), Hotjar (7,127 companies) and PostHog (2,490 companies).
How does runsonwhat know a company uses Google Analytics?
We read public traces only. For Google Analytics that means code loaded on the company's website, including tag managers and the company's published subprocessor list. Every match keeps the record it came from.
Google AdsAds & Pixels2.2×more likely
LinkedIn Insight TagAds & Pixels2.2×more likely
Google Tag ManagerAnalytics2.1×more likely
Microsoft ClarityAnalytics2.1×more likely
reCAPTCHASecurity & Compliance1.8×more likely
Yoast SEOWebsite & CMS1.7×more likely
Font AwesomeMedia & UI1.6×more likely
YouTubeMedia & UI1.6×more likely
WordPressWebsite & CMS1.6×more likely
jQueryFrontend1.6×more likely
VimeoMedia & UI1.6×more likely
Google FontsMedia & UI1.5×more likely