218,959 companies use Google Tag Manager, as of October 2026.
Google Tag Manager: Tag management. We've found 218,959 companies using Google Tag Manager, most often in Retail (11%) and IT Services (11%), typically with 11–50 employees and 32% based in United States.
Customers218,959companies use it
Most popular withPrimary/secondary Education76× more likely than average
We've found 218,959 companies using Google Tag Manager among the 299,121 we've scanned so far. We only count a company when a direct public record backs it up.
What kind of companies use Google Tag Manager?
Google Tag Manager customers are most often in Retail (11%), IT Services (11%) and Software (9%). The most common company size is 11–50 employees (38% of customers with a known size).
Which countries use Google Tag Manager the most?
Most Google Tag Manager customers we've found are in United States (32%), Japan (10%) and United Kingdom (8%).
What are the alternatives to Google Tag Manager?
The most used alternatives in the same category are Google Analytics (340,114 companies), Microsoft Clarity (60,907 companies), Hotjar (27,935 companies) and Matomo (14,730 companies).
How does runsonwhat know a company uses Google Tag Manager?
We read public traces only. For Google Tag Manager that means code loaded on the company's website, including tag managers. Every match keeps the record it came from.