55,857 companies use Meta Pixel, as of October 2026.
Meta Pixel: Facebook/Instagram ads tracking. We've found 55,857 companies using Meta Pixel, most often in Retail (16%) and Financial Services (10%), typically with 51–200 employees and 30% based in United States.
Customers55,857companies use it
Most popular withClothing4.6× more likely than average
We've found 55,857 companies using Meta Pixel among the 177,002 we've scanned so far. We only count a company when a direct public record backs it up.
What kind of companies use Meta Pixel?
Meta Pixel customers are most often in Retail (16%), Financial Services (10%) and IT Services (8%). The most common company size is 51–200 employees (31% of customers with a known size).
Which countries use Meta Pixel the most?
Most Meta Pixel customers we've found are in United States (30%), Japan (9%) and Germany (7%).
What are the alternatives to Meta Pixel?
The most used alternatives in the same category are Google Ads (50,527 companies), LinkedIn Insight Tag (13,941 companies), Microsoft Ads (9,065 companies) and TikTok Pixel (6,161 companies).
How does runsonwhat know a company uses Meta Pixel?
We read public traces only. For Meta Pixel that means a domain-verification record in the company's DNS, code loaded on the company's website, including tag managers and the company's published subprocessor list. Every match keeps the record it came from.
TikTok PixelAds & Pixels2.8×more likely
X AdsAds & Pixels2.8×more likely
ChatGPT AdsAds & Pixels2.7×more likely
Microsoft AdsAds & Pixels2.7×more likely
Reddit AdsAds & Pixels2.6×more likely
PinterestAds & Pixels2.4×more likely
HotjarAnalytics2.3×more likely
LinkedIn Insight TagAds & Pixels2.1×more likely
Microsoft ClarityAnalytics2.1×more likely
Google AdsAds & Pixels1.7×more likely
OneTrustSecurity & Compliance1.7×more likely
Google Tag ManagerAnalytics1.7×more likely