What does Nature use?

As of October 2026, runsonwhat has found 40 tools at Nature (nature.com) in public records. Edge & Hosting: Fastly. Application: Anthropic, OpenAI and ElevenLabs. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 20, 2026.

Nature uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on nature.com. Salesforce is used by 33,934 companies runsonwhat tracks.

Nature uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 709,020 companies runsonwhat tracks.

Nature uses Freshdesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk. Freshdesk is used by 12,406 companies runsonwhat tracks.

Nature uses Google Analytics for analytics, alongside Google Tag Manager, Hotjar and Segment, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nature.com. Google Analytics is used by 874,174 companies runsonwhat tracks.

Nature uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 59,350 companies runsonwhat tracks.

Yes. runsonwhat found Google Ads at Nature through Google Ads code on nature.com. Google Ads is a Ads & Pixels tool used by 491,571 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic, OpenAI, ElevenLabs and DeepL at Nature; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Nature may use more AI tools than these.

Yes. On runsonwhat's rechecks, Nature started using Flowmailer (latest on October 8, 2026). A change counts only between two checks of nature.com done the same way.

The companies with the stacks most like Nature's are Bmc, Springer (New Zealand), Springer Nature (China) and Edelman, according to runsonwhat (October 2026). Each shares 13 to 36 tools with Nature, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 40 tools at Nature, 22 were found through DNS records, 9 through code on nature.com, 7 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nature.com about monthly.