1,721 companies use FullStory, as of October 2026.
FullStory: Digital experience analytics. We've found 1,721 companies using FullStory, most often in Retail (15%) and Software (13%), typically with 51–200 employees and 61% based in United States.
Customers1,721companies use it
Most popular withHome and Personal12× more likely than average
Typical customer51–200employees · mostly United States
We've found 1,721 companies using FullStory among the 322,446 we've scanned so far. We only count a company when a direct public record backs it up.
What kind of companies use FullStory?
FullStory customers are most often in Retail (15%), Software (13%) and Financial Services (11%). The most common company size is 51–200 employees (30% of customers with a known size).
Which countries use FullStory the most?
Most FullStory customers we've found are in United States (61%), United Kingdom (8%) and Australia (6%).
What are the alternatives to FullStory?
The most used alternatives in the same category are Google Analytics (345,503 companies), Google Tag Manager (221,496 companies), Microsoft Clarity (61,509 companies) and Hotjar (28,319 companies).
How does runsonwhat know a company uses FullStory?
We read public traces only. For FullStory that means code loaded on the company's website, including tag managers and the company's published subprocessor list. Every match keeps the record it came from.
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