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Companies that use Optimizely

1,373 companies use Optimizely, as of October 2026.

Optimizely: A/B testing. We've found 1,373 companies using Optimizely, most often in Financial Services (16%) and Software (11%), typically with 1,001–5,000 employees and 39% based in United States.

Customers1,373companies use it
Most popular withPostal Service167× more likely than average
Typical customer1,001–5,000employees · mostly United States
  1. Zoom Communicationszoom.comVideo Conference · United States
    1,001–5,000 employeesSeen Oct 2026
  2. Asu Clfsaasu.eduHigher Education · United States
    10,000+ employeesSeen Oct 2026
  3. Cengagecengage.comBook · United States
    Seen Oct 2026
  4. DNVdnv.comCertification Services Provider · Norway
    10,000+ employeesSeen Oct 2026
  5. Ledgerledger.comComputer & Network Security · France
    201–1,000 employeesSeen Oct 2026
  6. Seen Oct 2026
  7. Consilio Midco Limited2020spaces.comSoftware · Great Britain
    1,001–5,000 employeesSeen Oct 2026
  8. 1,001–5,000 employeesSeen Oct 2026
  9. American Mobile Healthcareamericanmobile.comStaffing and Recruiting · United States
    1,001–5,000 employeesSeen Oct 2026
  10. AMN Healthcareamnhealthcare.comStaffing and Recruiting · United States
    1,001–5,000 employeesSeen Oct 2026
  11. Apliaaplia.comEducational System · United States
    Seen Oct 2026
  12. AXA UKaxa.co.ukFinancial Services · United Kingdom
    10,000+ employeesSeen Oct 2026
  13. 1,001–5,000 employeesSeen Oct 2026
  14. Bendigo Bankbendigobank.com.auFinancial Services · Australia
    Seen Oct 2026
  15. Cherry Bekaertcbh.comAccounting · United States
    Seen Oct 2026
  16. 1,001–5,000 employeesSeen Oct 2026
  17. Colonia Expresscoloniaexpress.comPassenger Transport · Argentina
    Seen Oct 2026
  18. CommunityAmerica Credit Unioncommunityamerica.comFinancial Services · United States
    201–1,000 employeesSeen Oct 2026

Showing 40 of 1,448

Optimizely customers also use

How much more likely Optimizely customers are to use each tool than the average company.

What kind of companies use Optimizely

Segments where Optimizely customers are more common than among all the companies we track.

  • Postal Service0% of customers167×more likely
  • Non-profit Organization Management0% of customers7.8×more likely
  • 5,001–10,000 employees10% of customers6.5×more likely
  • Energy1% of customers5.9×more likely
  • 10,000+ employees12% of customers5.2×more likely
  • Pharmaceuticals2% of customers5.0×more likely
  • 1,001–5,000 employees31% of customers4.4×more likely
  • Financial Services10% of customers1.7×more likely

Industry

  1. Financial Services16%
  2. Software11%
  3. Healthcare11%
  4. Retail10%
  5. Insurance7%
  6. IT Services5%
  7. Accounting4%
  8. Telecommunications4%

Company size

  1. 1–10 employees4%
  2. 11–50 employees4%
  3. 51–200 employees17%
  4. 201–1,000 employees23%
  5. 1,001–5,000 employees31%
  6. 5,001–10,000 employees10%
  7. 10,000+ employees12%

Country

  1. United States39%
  2. Sweden14%
  3. United Kingdom11%
  4. Norway9%
  5. Australia5%
  6. Finland4%
  7. Germany3%
  8. Canada3%

Breakdowns cover the 1,347 customers with company details so far.

Alternatives to Optimizely

Other tools in the same category, by how many companies use them.

Optimizely FAQ

How many companies use Optimizely?

We've found 1,373 companies using Optimizely among the 180,794 we've scanned so far. We only count a company when a direct public record backs it up.

What kind of companies use Optimizely?

Optimizely customers are most often in Financial Services (16%), Software (11%) and Healthcare (11%). The most common company size is 1,001–5,000 employees (31% of customers with a known size).

Which countries use Optimizely the most?

Most Optimizely customers we've found are in United States (39%), Sweden (14%) and United Kingdom (11%).

What are the alternatives to Optimizely?

The most used alternatives in the same category are VWO (1,474 companies), Intellimize (380 companies), GrowthBook (299 companies) and LaunchDarkly (290 companies).

How does runsonwhat know a company uses Optimizely?

We read public traces only. For Optimizely that means a subdomain that points at Optimizely, code loaded on the company's website, including tag managers and the company's published subprocessor list. Every match keeps the record it came from.