Smileset's tech stack
What does Smileset use?
Smileset (smileset.com) uses at least 40 tools we can see from public records, including Microsoft Azure for hosting, Salesforce for sales, Ada for customer support and AppsFlyer for analytics. Smileset started using AdRoll in Oct 2026 and has used Salesforce since Dec 2024, going by certificate records. Last checked .
- Industry
- Cosmetics
- Size
- 1–10 employees
- Founded
- 2024
- Company page
- Tools found
- 40
- Categories
- 16
- Oldest proven tool
- Dec 2024
- Changes seen
- 3
Smileset's stack, layer by layer
Of 40 tools, 32 came from website code, 3 from custom domain, 2 from DNS verification records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Data & Observability
9 tools, what they measure and store
Go-to-market
19 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
3 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at Smileset
Recent starts and stops
- StartedAdRoll
- StartedAmazon Web Services
- StartedThe Trade Desk
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Smileset also use
Tools common among companies with a similar stack that we haven't found at Smileset.
Companies with a stack like Smileset's
Ranked by shared tools, with rare tools counting more.
Smilesetsmiledirectclub.com20in common
AMMDHealth, Wellness and Fitness · 11–50 people17in common
Muse: the brain sensing headbandMental Health Care · 51–200 people19in common
Home ChefMeal Kit · 1,001–5,000 people17in common
Tempotempomeals.com16in common
Peet's CoffeeCoffee17in common
North Shore Animal League AmericaNon-profit Organization Management · 201–1,000 people17in common
IGK HairConsumer Goods · 51–200 people19in common
More Cosmetics companies
Other Cosmetics companies we've checked.
Smileset tech stack FAQ
What tools does Smileset use?
As of November 2026, runsonwhat has found 40 tools at Smileset (smileset.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Microsoft Azure. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and OneTrust. Last checked November 6, 2026.
What cloud does Smileset run on?
Smileset uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services. Amazon Web Services is used by 147,462 companies runsonwhat tracks.
What CRM does Smileset use?
Smileset uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and email records, and Smileset has used it since at least December 2024. Salesforce is used by 35,435 companies runsonwhat tracks.
What email provider does Smileset use?
Smileset uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on smileset.com. Microsoft 365 is used by 734,155 companies runsonwhat tracks.
What does Smileset use for customer support?
Smileset uses Ada for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Ada through Ada code on smileset.com. Ada is used by 258 companies runsonwhat tracks.
What payment provider does Smileset use?
Smileset uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on smileset.com. PayPal is used by 35,169 companies runsonwhat tracks.
How long has Smileset used Salesforce?
Smileset has used Salesforce since at least December 2024, going by the first public certificate of the smileset.com subdomain that points at Salesforce.
Does Smileset use jQuery?
Yes. runsonwhat found jQuery at Smileset through jQuery code on smileset.com. jQuery is a Frontend tool used by 927,223 companies runsonwhat tracks.
Has Smileset changed tools recently?
Yes. On runsonwhat's rechecks, Smileset started using AdRoll, Amazon Web Services and The Trade Desk (latest on October 30, 2026). A change counts only between two checks of smileset.com done the same way.
Which companies have a tech stack similar to Smileset's?
The companies with the stacks most like Smileset's are Smileset, AMMD, Muse: the brain sensing headband and Home Chef, according to runsonwhat (November 2026). Each shares 17 to 20 tools with Smileset, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Smileset uses?
runsonwhat reads public records only. Of the 40 tools at Smileset, 32 were found through code on smileset.com, 3 through DNS records, 3 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and smileset.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.