WIRED's tech stack
What does WIRED use?
WIRED (wired.co.uk) uses at least 43 tools we can see from public records, including Microsoft 365 for email and documents, Gladly for customer support, Google Analytics for analytics and Rokt for marketing. Last checked .
- Based in
- United Kingdom
- Tools found
- 43
- Categories
- 11
- Oldest proven tool
- Jul 2017
- Last checked
- Oct 2026
WIRED's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Data & Observability
6 tools, what they measure and store
Flags & Experiments
Data Pipeline
Go-to-market
26 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
Microsoft AdsWebsite
LinkedIn Insight TagWebsite
TikTok PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
X AdsWebsite
The Trade DeskWebsite
CriteoConfig
Reddit AdsWebsite
MagniteConfig
PubMaticConfig
OpenXConfig
Amazon Publisher ServicesConfig
Media.netConfig
Index ExchangeConfig
TripleLiftConfig
Snap PixelWebsite
TeadsConfig
Rakuten AdvertisingWebsite
EverflowWebsite
Support & Docs
Company Ops
7 tools, what the team runs on day to day
Collaboration
Security & Compliance
What changed at WIRED
WIRED tech stack FAQ
What tools does WIRED use?
As of October 2026, runsonwhat has found 43 tools at WIRED (wired.co.uk) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Fastly. Data & Observability: Google Analytics, Google Tag Manager and comScore. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 20, 2026.
What email provider does WIRED use?
WIRED uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,173 companies runsonwhat tracks.
What does WIRED use for customer support?
WIRED uses Gladly for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on wired.co.uk. Gladly is used by 217 companies runsonwhat tracks.
What analytics tools does WIRED use?
WIRED uses Google Analytics for analytics, alongside Google Tag Manager, comScore and Parse.ly, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on wired.co.uk. Google Analytics is used by 888,879 companies runsonwhat tracks.
What marketing software does WIRED use?
WIRED uses Rokt for marketing, alongside Wunderkind, according to runsonwhat (October 2026). runsonwhat found Rokt through Rokt code on wired.co.uk. Rokt is used by 852 companies runsonwhat tracks.
How long has WIRED used Fastly?
WIRED has used Fastly since at least July 2017, going by the first public certificate of the wired.co.uk subdomain that points at Fastly.
Does WIRED use Cloudflare?
Yes. runsonwhat found Cloudflare at WIRED through Cloudflare code on wired.co.uk. Cloudflare is a CDN & Edge tool used by 708,082 companies runsonwhat tracks.
Which companies have a tech stack similar to WIRED's?
The companies with the stacks most like WIRED's are WIRED, The New Yorker, WIRED and GQ, according to runsonwhat (October 2026). Each shares 31 to 38 tools with WIRED, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what WIRED uses?
runsonwhat reads public records only. Of the 43 tools at WIRED, 24 were found through code on wired.co.uk, 10 through website configuration files, 6 through DNS records, 2 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and wired.co.uk about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.