What does Upgrade use?

As of October 2026, runsonwhat has found 45 tools at Upgrade (upgrade.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: React, Next.js and Anthropic. Data & Observability: Google Analytics, Optimizely and Contentsquare. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 10, 2026.

Upgrade uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on upgrade.com. Amazon Web Services is used by 144,263 companies runsonwhat tracks.

Upgrade uses HubSpot for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and code on upgrade.com. HubSpot is used by 90,737 companies runsonwhat tracks.

Upgrade uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 694,670 companies runsonwhat tracks.

Upgrade uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on upgrade.com. Stripe is used by 25,637 companies runsonwhat tracks.

Upgrade uses Google Analytics for analytics, alongside Contentsquare and Heap, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on upgrade.com. Google Analytics is used by 838,755 companies runsonwhat tracks.

Upgrade has used Akamai since at least May 2022, going by the first public certificate of the upgrade.com subdomain that points at Akamai. Other long-running tools at Upgrade include Drata (since February 2024).

Yes. runsonwhat found Cloudflare at Upgrade through Cloudflare code on upgrade.com. Cloudflare is a CDN & Edge tool used by 686,543 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at Upgrade; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upgrade may use more AI tools than these.

The companies with the stacks most like Upgrade's are Fundrise, Chime, Consensys - Building the Era of Decentralized Finance and NinjaTrader, according to runsonwhat (October 2026). Each shares 21 to 29 tools with Upgrade, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 45 tools at Upgrade, 21 were found through code on upgrade.com, 19 through DNS records, 3 through subdomains that point at the vendor, 1 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upgrade.com about monthly.