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Companies that use ID5

5,554 companies use ID5, as of October 2026.

ID5: ID5 is a company that offers an identity solution for digital advertising, providing a Universal ID that…. We've found 5,554 companies using ID5, most often in Newspapers (17%) and Online Media (14%), typically with 11–50 employees and 53% based in United States.

Customers5,554companies use it
Most popular withJournalism142× more likely than average
Typical customer11–50employees · mostly United States
  1. F5, Inc.f5.comTechnology · United States
    Seen Oct 2026
  2. CNNcnn.comBroadcast Media · United States
    1,001–5,000 employeesSeen Oct 2026
  3. BBC Brasilbbc.comMedia · United Kingdom
    10,000+ employeesSeen Oct 2026
  4. IMDbimdb.comUnited Kingdom
    Seen Oct 2026
  5. booking.combooking.comTravel · Netherlands
    10,000+ employeesSeen Oct 2026
  6. IBMibm.comIT Services · United States
    10,000+ employeesSeen Oct 2026
  7. The Washington Postwashingtonpost.comNewspapers · United States
    1,001–5,000 employeesSeen Oct 2026
  8. ESPNespn.comTelevision · United States
    5,001–10,000 employeesSeen Oct 2026
  9. Globoglobo.comPublishing · Brazil
    1,001–5,000 employeesSeen Oct 2026
  10. Seen Oct 2026
  11. UOLuol.com.brMedia Conglomerate · Brazil
    1,001–5,000 employeesSeen Oct 2026
  12. Daily Mail USdailymail.comPublishing · United States
    51–200 employeesSeen Oct 2026
  13. Merriam-Webster Inc.merriam-webster.comPublishing · United States
    51–200 employeesSeen Oct 2026
  14. The Independentindependent.co.ukOnline Media · United Kingdom
    201–1,000 employeesSeen Oct 2026

Showing 40 of 5,554

ID5 customers also use

How much more likely ID5 customers are to use each tool than the average company.

What kind of companies use ID5

Segments where ID5 customers are more common than among all the companies we track.

  • Journalism0% of customers142×more likely
  • Newspapers14% of customers83×more likely
  • News Media0% of customers73×more likely
  • Broadcast Media10% of customers47×more likely
  • Online Media11% of customers28×more likely
  • Media Production6% of customers22×more likely
  • Publishing6% of customers16×more likely
  • 1–10 employees20% of customers9.9×more likely

Industry

  1. Newspapers17%
  2. Online Media14%
  3. Broadcast Media13%
  4. Publishing8%
  5. Internet7%
  6. Media Production7%
  7. Retail5%
  8. Sports5%

Company size

  1. 1–10 employees20%
  2. 11–50 employees39%
  3. 51–200 employees22%
  4. 201–1,000 employees14%
  5. 1,001–5,000 employees4%
  6. 5,001–10,000 employees1%
  7. 10,000+ employees1%

Country

  1. United States53%
  2. Japan10%
  3. United Kingdom5%
  4. Germany4%
  5. India3%
  6. Spain3%
  7. Brazil2%
  8. Canada2%

Breakdowns cover the 2,987 customers with company details so far.

Alternatives to ID5

Other tools in the same category, by how many companies use them.

ID5 FAQ

How many companies use ID5?

We've found 5,554 companies using ID5 among the 603,869 we've scanned so far. We only count a company when a direct public record backs it up.

What kind of companies use ID5?

ID5 customers are most often in Newspapers (17%), Online Media (14%) and Broadcast Media (13%). The most common company size is 11–50 employees (39% of customers with a known size).

Which countries use ID5 the most?

Most ID5 customers we've found are in United States (53%), Japan (10%) and United Kingdom (5%).

What are the alternatives to ID5?

The most used alternatives in the same category are Google Ads (274,244 companies), Meta Pixel (267,712 companies), Microsoft Ads (82,503 companies) and LinkedIn Insight Tag (78,410 companies).

How does runsonwhat know a company uses ID5?

We read public traces only (DNS, certificates, website code and legal pages), and every match keeps the record it came from.