What does booking.com use?

As of October 2026, runsonwhat has found 59 tools at booking.com (booking.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Amazon CloudFront. Application: Anthropic, OpenAI and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Dynatrace. Go-to-market: Google Ads, Microsoft Ads and HubSpot. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 20, 2026.

booking.com uses Amazon Web Services for hosting and cloud infrastructure, alongside HPE GreenLake, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on booking.com. Amazon Web Services is used by 145,158 companies runsonwhat tracks.

booking.com uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot. HubSpot is used by 92,805 companies runsonwhat tracks.

booking.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,170 companies runsonwhat tracks.

booking.com uses Zendesk for customer support and documentation, alongside Intercom and Redocly, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and a subdomain. Zendesk is used by 41,239 companies runsonwhat tracks.

booking.com uses Google Analytics for analytics, alongside Google Tag Manager, Naver Analytics and Qualtrics, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on booking.com. Google Analytics is used by 861,942 companies runsonwhat tracks.

booking.com has used Amazon CloudFront since at least June 2025, going by the first public certificate of the booking.com subdomain that points at Amazon CloudFront. Other long-running tools at booking.com include Okta (since November 2025) and SafeBase (since April 2026).

Yes. runsonwhat found Google Ads at booking.com through Google Ads code on booking.com. Google Ads is a Ads & Pixels tool used by 471,361 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at booking.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so booking.com may use more AI tools than these.

Yes. On runsonwhat's rechecks, booking.com started using Cisco Intersight, EcoStruxure IT and HPE GreenLake (latest on October 8, 2026). A change counts only between two checks of booking.com done the same way.

The companies with the stacks most like booking.com's are Costco, Solidgate, Allegro and Lyft, according to runsonwhat (October 2026). Each shares 10 to 26 tools with booking.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 59 tools at booking.com, 29 were found through DNS records, 14 through code on booking.com, 10 through subdomains that point at the vendor, 5 through email records and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and booking.com about monthly.