Ulta Beauty's tech stack
What does Ulta Beauty use?
Ulta Beauty (ulta.com) uses at least 68 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Gladly for customer support and Google Analytics for analytics. Last checked .
- Industry
- Cosmetics
- Size
- 10,000+ employees
- Based in
- Bolingbrook, United States
- Founded
- 1990
- Company page
- Tools found
- 68
- Categories
- 18
- Layers
- 5 of 5
- Changes seen
- 14
Ulta Beauty's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
Application
4 tools, what the product is built with
Data & Observability
12 tools, what they measure and store
Go-to-market
28 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Google AdsWebsite
Meta PixelWebsite
Microsoft AdsWebsite
LinkedIn Insight TagWebsite
TikTok PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrWebsite
PinterestWebsite
The Trade DeskWebsite
LiveRampWebsite
Reddit AdsWebsite
Adobe Audience ManagerWebsite
StackAdaptWebsite
CriteoWebsite
Snap PixelWebsite
Adobe AdvertisingWebsite
RTB HouseWebsite
Media.netWebsite
MediaMathWebsite
Support & Docs
Company Ops
20 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
People & HR
Security & Compliance
What changed at Ulta Beauty
Recent starts and stops
- StartedAbuseIPDB
- StartedApple Business
- StartedJamf
- StartedHeyhack
- StartedValidity
- StartedMiro
- StartedMongoDB Atlas
- StartedCursor
- StartedSmartsheet
- StartedSinch
- StartedCisco Intersight
- StartedHashiCorp Cloud
Ulta Beauty tech stack FAQ
What tools does Ulta Beauty use?
As of October 2026, runsonwhat has found 68 tools at Ulta Beauty (ulta.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: Google Fonts, React and MongoDB Atlas. Data & Observability: Google Analytics, Google Tag Manager and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked October 9, 2026.
What cloud does Ulta Beauty run on?
Ulta Beauty uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on ulta.com. Amazon Web Services is used by 144,498 companies runsonwhat tracks.
What email provider does Ulta Beauty use?
Ulta Beauty uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 697,006 companies runsonwhat tracks.
What does Ulta Beauty use for customer support?
Ulta Beauty uses Gladly for customer support and documentation, alongside Sierra, according to runsonwhat (October 2026). runsonwhat found Gladly through Gladly code on ulta.com. Gladly is used by 211 companies runsonwhat tracks.
What analytics tools does Ulta Beauty use?
Ulta Beauty uses Google Analytics for analytics, alongside Google Tag Manager, Adobe Analytics and Adobe Experience Platform, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on ulta.com. Google Analytics is used by 844,986 companies runsonwhat tracks.
What is Ulta Beauty's website built with?
Ulta Beauty uses Amplience for its website, according to runsonwhat (October 2026). runsonwhat found Amplience through a subdomain that points at Amplience. Amplience is used by 221 companies runsonwhat tracks.
Does Ulta Beauty use Google Fonts?
Yes. runsonwhat found Google Fonts at Ulta Beauty through Google Fonts code on ulta.com. Google Fonts is a Media & UI tool used by 786,353 companies runsonwhat tracks.
Has Ulta Beauty changed tools recently?
Yes. On runsonwhat's rechecks, Ulta Beauty started using AbuseIPDB, Apple Business and Jamf (latest on October 9, 2026). A change counts only between two checks of ulta.com done the same way.
Which companies have a tech stack similar to Ulta Beauty's?
The companies with the stacks most like Ulta Beauty's are CB2, Crate & Barrel, Ferguson Enterprises and Thirdlove, according to runsonwhat (October 2026). Each shares 24 to 32 tools with Ulta Beauty, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Ulta Beauty uses?
runsonwhat reads public records only. Of the 68 tools at Ulta Beauty, 43 were found through code on ulta.com, 14 through DNS records, 6 through subdomains that point at the vendor and 5 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and ulta.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.