G-Star RAW's tech stack
What does G-Star RAW use?
G-Star RAW (g-star.com) uses at least 44 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .
“Since 1989, G-Star has pushed the boundaries of denim design. Manifesting its own vision of the future. With innovation, sustainability and creativity at its core. Defining the next generation of denim.”
- Industry
- Clothing
- Based in
- Amsterdam, Netherlands
- Founded
- 1989
- Company page
- Tools found
- 44
- Categories
- 19
- Oldest proven tool
- Nov 2016
- Changes seen
- 1
G-Star RAW's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
11 tools, what the product is built with
Frontend
Backend & Database
Data & Observability
5 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
9 tools, how they find and keep customers
Website & CMS
Sales & CRM
Company Ops
16 tools, what the team runs on day to day
Email Delivery
Dev Tools
Finance & Legal
Security & Compliance
What changed at G-Star RAW
G-Star RAW tech stack FAQ
What tools does G-Star RAW use?
As of October 2026, runsonwhat has found 44 tools at G-Star RAW (g-star.com) in public records. Edge & Hosting: Fastly, Microsoft Azure and Akamai. Application: Google Fonts, Vimeo and GSAP. Data & Observability: Google Analytics, Google Tag Manager and New Relic. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.
What cloud does G-Star RAW run on?
G-Star RAW uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 46,987 companies runsonwhat tracks.
What CRM does G-Star RAW use?
G-Star RAW uses Salesforce for its CRM, alongside Apollo.io, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on g-star.com. Salesforce is used by 34,172 companies runsonwhat tracks.
What email provider does G-Star RAW use?
G-Star RAW uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 712,539 companies runsonwhat tracks.
What analytics tools does G-Star RAW use?
G-Star RAW uses Google Analytics for analytics, alongside Google Tag Manager and AppsFlyer, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on g-star.com. Google Analytics is used by 884,260 companies runsonwhat tracks.
What is G-Star RAW's website built with?
G-Star RAW uses Amplience for its website, according to runsonwhat (October 2026). runsonwhat found Amplience through a subdomain that points at Amplience, and G-Star RAW has used it since at least November 2016. Amplience is used by 222 companies runsonwhat tracks.
How long has G-Star RAW used Amplience?
G-Star RAW has used Amplience since at least November 2016, going by the first public certificate of the g-star.com subdomain that points at Amplience.
Does G-Star RAW use Google Fonts?
Yes. runsonwhat found Google Fonts at G-Star RAW through Google Fonts code on g-star.com. Google Fonts is a Media & UI tool used by 812,417 companies runsonwhat tracks.
Does G-Star RAW use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at G-Star RAW; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so G-Star RAW may use more AI tools than these.
Has G-Star RAW changed tools recently?
Yes. On runsonwhat's rechecks, G-Star RAW started using Infoblox (latest on October 9, 2026). A change counts only between two checks of g-star.com done the same way.
Which companies have a tech stack similar to G-Star RAW's?
The companies with the stacks most like G-Star RAW's are Ulta Beauty, Reinvented with Accenture, Scholastic and Bell Media, according to runsonwhat (October 2026). Each shares 11 to 21 tools with G-Star RAW, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what G-Star RAW uses?
runsonwhat reads public records only. Of the 44 tools at G-Star RAW, 18 were found through code on g-star.com, 17 through DNS records, 5 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and g-star.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.