What does Theory use?

As of October 2026, runsonwhat has found 41 tools at Theory (theory.com) in public records. Edge & Hosting: Cloudflare and Akamai. Application: jQuery, Google Fonts and Global-e. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 7, 2026.

Theory uses Salesforce for its CRM, according to runsonwhat (October 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on theory.com. Salesforce is used by 33,228 companies runsonwhat tracks.

Theory uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 698,169 companies runsonwhat tracks.

Theory uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on theory.com. Zendesk is used by 40,650 companies runsonwhat tracks.

Theory uses Global-e for payments and billing, according to runsonwhat (October 2026). runsonwhat found Global-e through Global-e code on theory.com. Global-e is used by 1,103 companies runsonwhat tracks.

Theory uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on theory.com. Google Analytics is used by 847,136 companies runsonwhat tracks.

Yes. runsonwhat found jQuery at Theory through jQuery code on theory.com. jQuery is a Frontend tool used by 893,954 companies runsonwhat tracks.

The companies with the stacks most like Theory's are Ariat International, Martha Stewart Living Omnimedia, E-Z Up and Flexcar, according to runsonwhat (October 2026). Each shares 4 to 8 tools with Theory, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 41 tools at Theory, 29 were found through code on theory.com, 6 through DNS records, 5 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and theory.com about monthly.