Primary.com's tech stack
What does Primary.com use?
Primary.com (primary.com) uses at least 33 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .
- Industry
- Apparel & Fashion
- Size
- 51–200 employees
- Based in
- New York, United States
- Founded
- 2015
- Company page
- Tools found
- 33
- Categories
- 17
- Layers
- 5 of 5
- Last checked
- Oct 2026
Primary.com's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
7 tools, what the product is built with
Frontend
Payments & Billing
Search
Media & UI
Data & Observability
5 tools, what they measure and store
Go-to-market
13 tools, how they find and keep customers
Company Ops
5 tools, what the team runs on day to day
Email Delivery
Security & Compliance
Companies like Primary.com also use
Tools common among companies with a similar stack that we haven't found at Primary.com.
Companies with a stack like Primary.com's
Ranked by shared tools, with rare tools counting more.
Removeryremovery.com7in common
Red Dingo USAPet5in common
The Pond GuyRetail · 51–200 people6in common
6AM - Main SiteMedia Production · 51–200 people3in common
WACHBroadcast Media · 51–200 people4in common
WSTMBroadcast Media · 51–200 people4in common
Teddy BaldassarreLuxury Goods & Jewelry · 51–200 people7in common
ThirdloveClothing · 51–200 people7in common
More Apparel & Fashion companies
Other Apparel & Fashion companies we've checked.
Primary.com tech stack FAQ
What tools does Primary.com use?
We've found 33 tools at Primary.com (primary.com). Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Sentry and Datadog. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, Google Workspace and reCAPTCHA. Last checked October 7, 2026.
What cloud does Primary.com run on?
Primary.com uses Amazon Web Services for hosting. We found Amazon Web Services through website code.
What email provider does Primary.com use?
Primary.com uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through DNS verification records.
What does Primary.com use for customer support?
Primary.com uses Zendesk and Olark for customer support. We found Zendesk through custom domain, email records and website code.
What payment provider does Primary.com use?
Primary.com uses PayPal and Global-e for payments. We found PayPal through website code.
What analytics tools does Primary.com use?
Primary.com uses Google Analytics and Mixpanel for analytics. We found Google Analytics through website code.
Does Primary.com use Google Analytics?
Yes. We found Google Analytics at Primary.com through website code. Google Analytics is used by 724,609 companies we track.
How does runsonwhat know what Primary.com uses?
We read public traces only: Primary.com's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.