Pens.com's tech stack
What does Pens.com use?
Pens.com (pens.com) uses at least 46 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zoho for sales and Google Analytics for analytics. Last checked .
- Industry
- Marketing and Advertising
- Size
- 1,001–5,000 employees
- Based in
- San Diego, United States
- Founded
- 1966
- Company page
- Tools found
- 46
- Categories
- 18
- Oldest proven tool
- Jun 2025
- Changes seen
- 1
Pens.com's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
6 tools, where the bytes are served from
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Search
Media & UI
Data & Observability
9 tools, what they measure and store
Go-to-market
16 tools, how they find and keep customers
Ads & Pixels
Sales & CRM
Company Ops
9 tools, what the team runs on day to day
Workspace
Collaboration
Dev Tools
Security & Compliance
What changed at Pens.com
Recent starts and stops
- StartedMicrosoft Azure
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Pens.com also use
Tools common among companies with a similar stack that we haven't found at Pens.com.
Companies with a stack like Pens.com's
Ranked by shared tools, with rare tools counting more.
FnboBanking · 1,001–5,000 people3in common
Batteries PlusRetail · 1,001–5,000 people14in common
YahooConstruction · 1–10 people3in common
Cabela'sRetail7in common
Sallie Maesalliemae.com18in common
Hibbett SportsRetail · 5,001–10,000 people15in common
DisqusEngineering, Product and Design · 11–50 people9in common
Crosswalk.comWriting and Editing · 1–10 people14in common
Pens.com tech stack FAQ
What tools does Pens.com use?
As of November 2026, runsonwhat has found 46 tools at Pens.com (pens.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Anthropic and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 29, 2026.
What cloud does Pens.com run on?
Pens.com uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure and Oracle Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on pens.com. Amazon Web Services is used by 146,691 companies runsonwhat tracks.
What CRM does Pens.com use?
Pens.com uses Zoho for its CRM, according to runsonwhat (November 2026). runsonwhat found Zoho through a DNS verification record for Zoho. Zoho is used by 63,535 companies runsonwhat tracks.
What email provider does Pens.com use?
Pens.com uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on pens.com. Microsoft 365 is used by 719,050 companies runsonwhat tracks.
What payment provider does Pens.com use?
Pens.com uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on pens.com. PayPal is used by 35,189 companies runsonwhat tracks.
What analytics tools does Pens.com use?
Pens.com uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on pens.com. Google Analytics is used by 906,376 companies runsonwhat tracks.
How long has Pens.com used Zeta Global?
Pens.com has used Zeta Global since at least June 2025, going by the first public certificate of the pens.com subdomain that points at Zeta Global.
Does Pens.com use jQuery?
Yes. runsonwhat found jQuery at Pens.com through jQuery code on pens.com. jQuery is a Frontend tool used by 930,197 companies runsonwhat tracks.
Does Pens.com use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Pens.com; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Pens.com may use more AI tools than these.
Has Pens.com changed tools recently?
Yes. On runsonwhat's rechecks, Pens.com started using Microsoft Azure (latest on October 9, 2026). A change counts only between two checks of pens.com done the same way.
Which companies have a tech stack similar to Pens.com's?
The companies with the stacks most like Pens.com's are Fnbo, Batteries Plus, Yahoo and Cabela's, according to runsonwhat (November 2026). Each shares 3 to 14 tools with Pens.com, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Pens.com uses?
runsonwhat reads public records only. Of the 46 tools at Pens.com, 29 were found through code on pens.com, 14 through DNS records, 2 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and pens.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.