What does Optimizely use?

As of October 2026, runsonwhat has found 29 tools at Optimizely (insitesoft.com) in public records. Edge & Hosting: Amazon Route 53 and Vercel. Application: Next.js, Lottie and Rive. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Mailgun. Last checked October 23, 2026.

Optimizely uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through Vercel code on insitesoft.com. Vercel is used by 48,070 companies runsonwhat tracks.

The sales tools runsonwhat has found at Optimizely are 6sense and Qualified (October 2026); no CRM shows up in Optimizely's public records. runsonwhat found 6sense through 6sense code on insitesoft.com.

Optimizely uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 710,129 companies runsonwhat tracks.

Optimizely uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,784 companies runsonwhat tracks.

Optimizely uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and CaliberMind, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on insitesoft.com. Google Analytics is used by 878,750 companies runsonwhat tracks.

Yes. runsonwhat found Google Ads at Optimizely through Google Ads code on insitesoft.com. Google Ads is a Ads & Pixels tool used by 498,978 companies runsonwhat tracks.

The companies with the stacks most like Optimizely's are Optimizely, Optimizely, Optimizely and Optimizely, according to runsonwhat (October 2026). Each shares 23 to 26 tools with Optimizely, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 29 tools at Optimizely, 19 were found through code on insitesoft.com, 4 through email records, 3 through DNS records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and insitesoft.com about monthly.