Optimizely's tech stack
What does Optimizely use?
Optimizely (zaius.com) uses at least 36 tools we can see from public records, including Google Cloud for hosting, Microsoft 365 for email and documents, 6sense for sales and Google Analytics for analytics. Last checked .
- Tools found
- 36
- Categories
- 17
- Layers
- 5 of 5
- Last checked
- Oct 2026
Optimizely's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
12 tools, how they find and keep customers
Company Ops
8 tools, what the team runs on day to day
Email Delivery
Dev Tools
Security & Compliance
Companies like Optimizely also use
Tools common among companies with a similar stack that we haven't found at Optimizely.
Companies with a stack like Optimizely's
Ranked by shared tools, with rare tools counting more.
OptimizelySoftware · 1,001–5,000 people29in common
Optimizelyepiserver.no23in common
OptimizelyEngineering, Product and Design · 1,001–5,000 people31in common
ICIMSTalent Management24in common
D2L Inc.Software · 1,001–5,000 people17in common
BTRS Holdings Inc.201–1,000 people15in common
Manhattan AssociatesSoftware · 1,001–5,000 people17in common
LockPathlockpath.com16in common
Optimizely tech stack FAQ
What tools does Optimizely use?
We've found 36 tools at Optimizely (zaius.com). Edge & Hosting: Amazon Route 53, Google Cloud and Vercel. Application: Next.js, Lottie and Auth0. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Meta Pixel, Google Ads and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 6, 2026.
What cloud does Optimizely run on?
Optimizely uses Google Cloud, Vercel and Microsoft Azure for hosting. We found Google Cloud through custom domain.
What CRM does Optimizely use?
Optimizely uses 6sense and Qualified for sales and CRM. We found 6sense through website code.
What email provider does Optimizely use?
Optimizely uses Microsoft 365, Google Workspace and Apple Business for email and documents. We found Microsoft 365 through DNS verification records and email records.
What analytics tools does Optimizely use?
Optimizely uses Google Analytics, Google Tag Manager and Microsoft Clarity for analytics, among 4 tools in this category. We found Google Analytics through website code.
What marketing software does Optimizely use?
Optimizely uses Pardot and Marketo for marketing. We found Pardot through custom domain and DNS verification records.
Does Optimizely use Microsoft 365?
Yes. We found Microsoft 365 at Optimizely through DNS verification records and email records. Microsoft 365 is used by 682,511 companies we track.
How does runsonwhat know what Optimizely uses?
We read public traces only: Optimizely's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.