HOT 97's tech stack
What does HOT 97 use?
HOT 97 (hot97.com) uses at least 57 tools we can see from public records, including WordPress VIP for hosting, Microsoft 365 for email and documents, Demandbase for sales and Zendesk for customer support. Last checked .
- Industry
- Broadcast Media
- Size
- 11–50 employees
- Based in
- New York, United States
- Company page
- Tools found
- 57
- Categories
- 13
- Layers
- 5 of 5
- Last checked
- Nov 2026
HOT 97's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
5 tools, what they measure and store
Go-to-market
41 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
LinkedIn Insight TagWebsite
Microsoft AdsWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
X AdsWebsite
CriteoWebsite
MagniteConfig
PubMaticConfig
LiveRampWebsite
OpenXConfig
StackAdaptWebsite
Adobe Audience ManagerWebsite
Amazon Publisher ServicesWebsite
Index ExchangeConfig
Media.netWebsite
SovrnConfig
TripleLiftConfig
SharethroughConfig
TaboolaConfig
Amazon AdvertisingWebsite
RTB HouseWebsite
QuantcastWebsite
Adobe AdvertisingWebsite
LiveIntentWebsite
ID5Website
MediaMathWebsite
33AcrossWebsite
NativoWebsite
MGIDWebsite
Smart Ad ServerWebsite
TapadWebsite
Integral Ad ScienceWebsite
InfolinksWebsite
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Security & Compliance
HOT 97 tech stack FAQ
What tools does HOT 97 use?
As of November 2026, runsonwhat has found 57 tools at HOT 97 (hot97.com) in public records. Edge & Hosting: Cloudflare and WordPress VIP. Application: Google Fonts, React and JW Player. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and Mailchimp Transactional. Last checked November 3, 2026.
What cloud does HOT 97 run on?
HOT 97 uses WordPress VIP for hosting and cloud infrastructure, according to runsonwhat (November 2026). runsonwhat found WordPress VIP through a subdomain that points at WordPress VIP and code on hot97.com. WordPress VIP is used by 1,431 companies runsonwhat tracks.
What sales tools does HOT 97 use?
The sales tools runsonwhat has found at HOT 97 are Demandbase (November 2026); no CRM shows up in HOT 97's public records. runsonwhat found Demandbase through Demandbase code on hot97.com. Demandbase is used by 9,761 companies runsonwhat tracks.
What email provider does HOT 97 use?
HOT 97 uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 722,120 companies runsonwhat tracks.
What does HOT 97 use for customer support?
HOT 97 uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 43,068 companies runsonwhat tracks.
What analytics tools does HOT 97 use?
HOT 97 uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on hot97.com. Google Analytics is used by 906,012 companies runsonwhat tracks.
Does HOT 97 use Google Fonts?
Yes. runsonwhat found Google Fonts at HOT 97 through Google Fonts code on hot97.com. Google Fonts is a Media & UI tool used by 825,915 companies runsonwhat tracks.
Which companies have a tech stack similar to HOT 97's?
The companies with the stacks most like HOT 97's are FOX 5 New York, TV One, Rapid City Rush and marie claire, according to runsonwhat (November 2026). Each shares 38 to 45 tools with HOT 97, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what HOT 97 uses?
runsonwhat reads public records only. Of the 57 tools at HOT 97, 38 were found through code on hot97.com, 9 through website configuration files, 5 through DNS records, 4 through email records and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and hot97.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.