The Big Issue's tech stack
What does The Big Issue use?
The Big Issue (bigissue.com) uses at least 57 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
- Company page
- Tools found
- 57
- Categories
- 12
- Oldest proven tool
- Mar 2018
- Last checked
- Oct 2026
The Big Issue's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
2 tools, what the product is built with
Frontend
Media & UI
Data & Observability
7 tools, what they measure and store
Go-to-market
39 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Google AdsWebsite
Meta PixelWebsite
LinkedIn Insight TagWebsite
Microsoft AdsWebsite
TikTok PixelWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
LiveRampWebsite
MagniteConfig
PubMaticConfig
Adobe Audience ManagerWebsite
StackAdaptWebsite
OpenXConfig
Amazon Publisher ServicesConfig
Media.netConfig
Index ExchangeConfig
SovrnConfig
TripleLiftConfig
Amazon AdvertisingWebsite
SharethroughConfig
TeadsConfig
QuantcastWebsite
RTB HouseWebsite
Adobe AdvertisingWebsite
LiveIntentWebsite
ID5Website
33AcrossWebsite
LotameWebsite
NativoWebsite
MGIDWebsite
Smart Ad ServerWebsite
TapadWebsite
Sales & CRM
Company Ops
5 tools, what the team runs on day to day
Workspace
Security & Compliance
What changed at The Big Issue
Using since
Dates come from the first certificate of the subdomain that points at the tool.
The Big Issue tech stack FAQ
What tools does The Big Issue use?
As of October 2026, runsonwhat has found 57 tools at The Big Issue (bigissue.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Fastly. Application: jQuery and Google Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, Apple Business and Cookiebot. Last checked October 20, 2026.
What cloud does The Big Issue run on?
The Big Issue uses Amazon Web Services for hosting and cloud infrastructure, alongside WordPress VIP, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on bigissue.com. Amazon Web Services is used by 146,159 companies runsonwhat tracks.
What CRM does The Big Issue use?
The Big Issue uses HubSpot for its CRM, alongside Salesforce and Demandbase, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on bigissue.com. HubSpot is used by 95,216 companies runsonwhat tracks.
What email provider does The Big Issue use?
The Big Issue uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 715,787 companies runsonwhat tracks.
What analytics tools does The Big Issue use?
The Big Issue uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on bigissue.com. Google Analytics is used by 894,444 companies runsonwhat tracks.
What is The Big Issue's website built with?
The Big Issue uses WordPress for its website, alongside Yoast SEO, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on bigissue.com. WordPress is used by 602,209 companies runsonwhat tracks.
How long has The Big Issue used WordPress VIP?
The Big Issue has used WordPress VIP since at least March 2018, going by the first public certificate of the bigissue.com subdomain that points at WordPress VIP. Other long-running tools at The Big Issue include Fastly (since February 2023).
Does The Big Issue use jQuery?
Yes. runsonwhat found jQuery at The Big Issue through jQuery code on bigissue.com. jQuery is a Frontend tool used by 923,389 companies runsonwhat tracks.
Which companies have a tech stack similar to The Big Issue's?
The companies with the stacks most like The Big Issue's are Marshall University, Longview News-Journal, Orion - Bringing You News From Our World To Yours and National Mortgage Insurance, according to runsonwhat (October 2026). Each shares 9 to 40 tools with The Big Issue, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what The Big Issue uses?
runsonwhat reads public records only. Of the 57 tools at The Big Issue, 37 were found through code on bigissue.com, 11 through website configuration files, 4 through email records, 3 through DNS records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and bigissue.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.