What does Betterment Holdings Inc. use?

As of October 2026, runsonwhat has found 70 tools at Betterment Holdings (betterment.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, GSAP and React. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 10, 2026.

Betterment Holdings uses Amazon Web Services for hosting and cloud infrastructure, alongside Aptible, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on betterment.com. Amazon Web Services is used by 144,750 companies runsonwhat tracks.

Betterment Holdings uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and Demandbase, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 91,893 companies runsonwhat tracks.

Betterment Holdings uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 700,596 companies runsonwhat tracks.

Betterment Holdings uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on betterment.com. Zendesk is used by 40,836 companies runsonwhat tracks.

Betterment Holdings uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on betterment.com. Stripe is used by 26,168 companies runsonwhat tracks.

Betterment Holdings has used Cloudflare since at least February 2016, going by the first public certificate of the betterment.com subdomain that points at Cloudflare. Other long-running tools at Betterment Holdings include AppsFlyer (since July 2023) and Aptible (since April 2024).

Yes. runsonwhat found jQuery at Betterment Holdings through jQuery code on betterment.com. jQuery is a Frontend tool used by 895,811 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at Betterment Holdings; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Betterment Holdings may use more AI tools than these.

The companies with the stacks most like Betterment Holdings' are Uniqode Phygital, Zapier, Greenhouse Software and Darktrace, according to runsonwhat (October 2026). Each shares 25 to 37 tools with Betterment Holdings, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 70 tools at Betterment Holdings, 36 were found through code on betterment.com, 19 through DNS records, 8 through email records, 6 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and betterment.com about monthly.