How many companies use HubSpot CMS?
As of October 2026, 31,990 companies show public evidence of using HubSpot CMS across the 1,789,086 company domains runsonwhat tracks. That makes HubSpot CMS the 11th most used of the 82 Website & CMS tools with confirmed customers, behind Squarespace (32,622). The number is a lower bound: a company counts only when a public record, such as a DNS entry or HubSpot CMS' code on its website, shows the tool in use.
Which companies use HubSpot CMS?
Companies that use HubSpot CMS include DoubleVerify, JWX, Incognia US, Panasonic and Osano, according to runsonwhat's public-record scans (October 2026). The biggest industries among HubSpot CMS customers are software (20%) and IT services (18%). The full list of 31,990 companies can be filtered by industry, company size and country on runsonwhat's HubSpot CMS page.
What industries use HubSpot CMS the most?
The industries with the most HubSpot CMS customers are software (20%), IT services (18%) and financial services (7.2%), based on the 20,272 companies with a known industry. Relative to all companies runsonwhat tracks, HubSpot CMS stands out most in software (3.0× the average rate) and financial services (1.3× the average rate).
Is HubSpot CMS more popular with startups or large companies?
HubSpot CMS is used mostly by small companies: of the 28,276 companies with a known size, 48% have up to 50 employees, 47% have 51 to 1,000 and 5.3% have more than 1,000. Compared with all companies runsonwhat tracks, HubSpot CMS is 1.4× as common among companies with 51–200 employees.
Which countries use HubSpot CMS the most?
Most HubSpot CMS customers runsonwhat has found are based in the United States (56%), the United Kingdom (9.1%) and Canada (4.5%), out of 27,954 companies with a known country. Outside the United States, the biggest markets are the United Kingdom and Canada.
Is HubSpot CMS gaining or losing customers?
In the 90 days to October 2026, 24 companies started using HubSpot CMS and 0 companies stopped, a net gain of 24. runsonwhat counts a start or a stop only between two checks of the same company done the same way, so a change in how a site is scanned never shows up as churn.
What are the most popular alternatives to HubSpot CMS?
By the number of companies using them, the most used Website & CMS tools other than HubSpot CMS are WordPress (513,642), Yoast SEO (271,275), Elementor (128,546) and WooCommerce (69,155), according to runsonwhat (October 2026). Not every tool in a category does the same job, so check each one's page; runsonwhat ranks all Website & CMS tools at https://www.runsonwhat.com/tools/cms-website-builders.
What other tools do HubSpot CMS customers use?
HubSpot CMS customers use Motion, HubSpot and Atlassian Statuspage far more often than the average company. For example, 5.8% of HubSpot CMS customers also run Motion, 17× the rate among all companies runsonwhat tracks, and 96% run HubSpot.
How long have companies been using HubSpot CMS?
At least 1,535 companies that use HubSpot CMS today have done so since before 2026, going by the first certificate of the subdomain each one points at HubSpot CMS. The earliest go back to 2013, and the most common start year among them is 2017.
Which HubSpot CMS plans do companies use?
Public traces show a plan tier for 12,342 companies using HubSpot CMS: Starter+ (8,399), Enterprise (3,620) and Pro+ (323). A tier means that tier or higher, read from records only some plans can create, so the rest of HubSpot CMS's customers may be on any plan.
How does runsonwhat know a company uses HubSpot CMS?
runsonwhat reads public records only. For HubSpot CMS, that means a subdomain that points at HubSpot CMS or response headers that HubSpot CMS adds. A company is listed only when one of these direct records is present, and each match keeps the record it came from. DNS is rechecked weekly and websites about monthly.
MotionMedia & UI17×more likely
HubSpotSales & CRM11×more likely
Atlassian StatuspageMonitoring6.5×more likely
CursorDev Tools5.7×more likely
ZoomInfoSales & CRM5.7×more likely
LinkedIn Insight TagAds & Pixels3.8×more likely
AnthropicAI3.3×more likely
AtlassianDev Tools3.3×more likely
OpenAIAI3.0×more likely
HotjarAnalytics2.6×more likely
Apple BusinessWorkspace2.2×more likely
SendGridEmail Delivery1.7×more likely
