The Baldwin Group's tech stack
What does The Baldwin Group use?
The Baldwin Group (baldwin.com) uses at least 52 tools we can see from public records, including Pantheon for hosting, Exclaimer for email and documents, HubSpot for sales and Freshdesk for customer support. The Baldwin Group has used Unbounce since Feb 2025, going by certificate records. Last checked .
- Company page
- Tools found
- 52
- Categories
- 21
- Oldest proven tool
- Feb 2025
- Last checked
- Nov 2026
The Baldwin Group's stack, layer by layer
Of 52 tools, 23 came from website code, 18 from DNS verification records, 6 from email records and 5 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
5 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
7 tools, what the product is built with
Frontend
Backend & Database
Media & UI
Data & Observability
6 tools, what they measure and store
Monitoring
Flags & Experiments
Go-to-market
14 tools, how they find and keep customers
Website & CMS
Support & Docs
Company Ops
20 tools, what the team runs on day to day
Email Delivery
Collaboration
Finance & Legal
Security & Compliance
What changed at The Baldwin Group
Using since
Dates come from the first certificate of the subdomain that points at the tool.
The Baldwin Group tech stack FAQ
What tools does The Baldwin Group use?
As of November 2026, runsonwhat has found 52 tools at The Baldwin Group (baldwin.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Microsoft 365, reCAPTCHA and SendGrid. Last checked November 2, 2026.
What cloud does The Baldwin Group run on?
The Baldwin Group uses Amazon Web Services for hosting and cloud infrastructure, alongside Pantheon, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on baldwin.com. Amazon Web Services is used by 147,133 companies runsonwhat tracks.
What CRM does The Baldwin Group use?
The Baldwin Group uses HubSpot for its CRM, alongside Salesforce, ZoomInfo and 6sense, according to runsonwhat (November 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on baldwin.com. HubSpot is used by 97,000 companies runsonwhat tracks.
What email provider does The Baldwin Group use?
The Baldwin Group uses Microsoft 365 for email and office software, alongside Apple Business and Exclaimer, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 726,251 companies runsonwhat tracks.
What does The Baldwin Group use for customer support?
The Baldwin Group uses Freshdesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Freshdesk through a subdomain that points at Freshdesk, and The Baldwin Group has used it since at least August 2025. Freshdesk is used by 12,794 companies runsonwhat tracks.
What analytics tools does The Baldwin Group use?
The Baldwin Group uses Google Analytics for analytics, alongside Google Tag Manager and Microsoft Clarity, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on baldwin.com. Google Analytics is used by 905,805 companies runsonwhat tracks.
How long has The Baldwin Group used Unbounce?
The Baldwin Group has used Unbounce since at least February 2025, going by the first public certificate of the baldwin.com subdomain that points at Unbounce. Other long-running tools at The Baldwin Group include Freshdesk (since August 2025), MuleSoft Anypoint (since August 2025) and Pardot (since December 2025).
Does The Baldwin Group use jQuery?
Yes. runsonwhat found jQuery at The Baldwin Group through jQuery code on baldwin.com. jQuery is a Frontend tool used by 929,698 companies runsonwhat tracks.
Does The Baldwin Group use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at The Baldwin Group; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so The Baldwin Group may use more AI tools than these.
How does runsonwhat know what The Baldwin Group uses?
runsonwhat reads public records only. Of the 52 tools at The Baldwin Group, 23 were found through code on baldwin.com, 19 through DNS records, 6 through email records and 4 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and baldwin.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.