runsonwhat

Aura's tech stack

What does Aura use?

Aura (aura.com) uses at least 48 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and LiveChat for customer support. Last checked .

Based in
Boston, United States
LinkedIn
Company page
Tools found
48
Categories
20
Oldest proven tool
Mar 2022
Last checked
Oct 2026

Aura's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Application

7 tools, what the product is built with

Data & Observability

4 tools, what they measure and store

Company Ops

15 tools, what the team runs on day to day

What changed at Aura

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Vanta
  2. Salesforce
  3. HubSpot
  4. HubSpot CMS

Aura tech stack FAQ

What tools does Aura use?

We've found 48 tools at Aura (aura.com). Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Apple Business. Last checked October 4, 2026.

What cloud does Aura run on?

Aura uses Amazon Web Services and Google Cloud for hosting. We found Amazon Web Services through website code.

What CRM does Aura use?

Aura uses HubSpot and Salesforce for sales and CRM. We found HubSpot through custom domain, DNS verification records and website code since December 2025.

What email provider does Aura use?

Aura uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through DNS verification records.

What does Aura use for customer support?

Aura uses LiveChat and Decagon for customer support. We found LiveChat through website code.

What analytics tools does Aura use?

Aura uses Google Analytics, Google Tag Manager and Heap for analytics. We found Google Analytics through website code.

Does Aura use Microsoft 365?

Yes. We found Microsoft 365 at Aura through DNS verification records. Microsoft 365 is used by 682,984 companies we track.

How does runsonwhat know what Aura uses?

We read public traces only: Aura's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.