Zappos's tech stack
What does Zappos use?
Zappos (zappos.com) uses at least 36 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .
- Industry
- Retail
- Size
- 1,001–5,000 employees
- Based in
- Las Vegas, United States
- Founded
- 1999
- Company page
- Tools found
- 36
- Categories
- 16
- Oldest proven tool
- Jun 2022
- Last checked
- Oct 2026
Zappos's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
4 tools, what the product is built with
Data & Observability
3 tools, what they measure and store
Go-to-market
12 tools, how they find and keep customers
Company Ops
15 tools, what the team runs on day to day
Email Delivery
Dev Tools
Finance & Legal
Security & Compliance
What changed at Zappos
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Zappos also use
Tools common among companies with a similar stack that we haven't found at Zappos.
Companies with a stack like Zappos's
Ranked by shared tools, with rare tools counting more.
More Retail companies
Other Retail companies we've checked.
Zappos tech stack FAQ
What tools does Zappos use?
As of October 2026, runsonwhat has found 36 tools at Zappos (zappos.com) in public records. Edge & Hosting: Amazon Web Services and Akamai. Application: React, Next.js and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Amplitude. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026.
What cloud does Zappos run on?
Zappos uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on zappos.com, and Zappos has used it since at least August 2023. Amazon Web Services is used by 145,487 companies runsonwhat tracks.
What email provider does Zappos use?
Zappos uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 709,037 companies runsonwhat tracks.
What does Zappos use for customer support?
Zappos uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on zappos.com. Zendesk is used by 41,616 companies runsonwhat tracks.
What payment provider does Zappos use?
Zappos uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe and code on zappos.com. Stripe is used by 27,766 companies runsonwhat tracks.
What analytics tools does Zappos use?
Zappos uses Google Analytics for analytics, alongside Google Tag Manager and Amplitude, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on zappos.com. Google Analytics is used by 875,626 companies runsonwhat tracks.
How long has Zappos used Salesforce Marketing Cloud?
Zappos has used Salesforce Marketing Cloud since at least June 2022, going by the first public certificate of the zappos.com subdomain that points at Salesforce Marketing Cloud. Other long-running tools at Zappos include Amazon Web Services (since August 2023) and Akamai (since August 2023).
Does Zappos use Google Ads?
Yes. runsonwhat found Google Ads at Zappos through Google Ads code on zappos.com. Google Ads is a Ads & Pixels tool used by 493,084 companies runsonwhat tracks.
Does Zappos use AI tools?
Yes. runsonwhat has found OpenAI at Zappos; OpenAI, for example, through a DNS verification record for OpenAI. AI services called only from servers leave no public trace, so Zappos may use more AI tools than these.
Which companies have a tech stack similar to Zappos's?
The companies with the stacks most like Zappos' are PetSmart, BabyQuip, Aaptiv and Musely, according to runsonwhat (October 2026). Each shares 10 to 20 tools with Zappos, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Zappos uses?
runsonwhat reads public records only. Of the 36 tools at Zappos, 18 were found through DNS records, 13 through code on zappos.com, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and zappos.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.