What To Expect's tech stack
What does What To Expect use?
What To Expect (whattoexpect.com) uses at least 48 tools we can see from public records, including Microsoft Azure for hosting, comScore for analytics, Sailthru for marketing and web-vitals for monitoring. What To Expect has used Akamai since Jan 2014, going by certificate records. Last checked .
- Industry
- Online Media
- Size
- 51–200 employees
- Based in
- New York, United States
- Founded
- 2005
- Company page
- Tools found
- 48
- Categories
- 12
- Oldest proven tool
- Jan 2014
- Last checked
- Nov 2026
What To Expect's stack, layer by layer
Of 48 tools, 27 came from website code, 10 from website config, 5 from DNS verification records and 6 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
6 tools, where the bytes are served from
Application
4 tools, what the product is built with
Data & Observability
8 tools, what they measure and store
Go-to-market
23 tools, how they find and keep customers
Ads & Pixels
Google AdsWebsite
Meta PixelDNS
LinkedIn Insight TagWebsite
Microsoft AdsWebsite
Google Ad ManagerWebsite
Microsoft XandrConfig
MagniteConfig
PubMaticConfig
LiveRampWebsite
OpenXConfig
Adobe Audience ManagerWebsite
Amazon Publisher ServicesWebsite
Index ExchangeConfig
Media.netConfig
SovrnConfig
TripleLiftConfig
TeadsConfig
Amazon AdvertisingWebsite
LiveIntentWebsite
Ad LightningWebsite
Company Ops
7 tools, what the team runs on day to day
Workspace
What changed at What To Expect
Using since
Dates come from the first certificate of the subdomain that points at the tool.
What To Expect tech stack FAQ
What tools does What To Expect use?
As of November 2026, runsonwhat has found 48 tools at What To Expect (whattoexpect.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: reCAPTCHA, Apple Business and GlobalSign. Last checked November 5, 2026.
What cloud does What To Expect run on?
What To Expect uses Amazon Web Services for hosting and cloud infrastructure, alongside Microsoft Azure, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on whattoexpect.com. Amazon Web Services is used by 147,197 companies runsonwhat tracks.
What email provider does What To Expect use?
What To Expect uses Apple Business for email and office software, according to runsonwhat (November 2026). runsonwhat found Apple Business through a DNS verification record for Apple Business. Apple Business is used by 113,032 companies runsonwhat tracks.
What analytics tools does What To Expect use?
What To Expect uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and comScore, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on whattoexpect.com. Google Analytics is used by 905,308 companies runsonwhat tracks.
What marketing software does What To Expect use?
What To Expect uses Sailthru for marketing, alongside Digioh, according to runsonwhat (November 2026). runsonwhat found Sailthru through a subdomain that points at Sailthru and code on whattoexpect.com, and What To Expect has used it since at least July 2018. Sailthru is used by 928 companies runsonwhat tracks.
What monitoring tools does What To Expect use?
What To Expect uses web-vitals for monitoring, according to runsonwhat (November 2026). runsonwhat found web-vitals through web-vitals code on whattoexpect.com. web-vitals is used by 30,149 companies runsonwhat tracks.
How long has What To Expect used Akamai?
What To Expect has used Akamai since at least January 2014, going by the first public certificate of the whattoexpect.com subdomain that points at Akamai. Other long-running tools at What To Expect include Sailthru (since July 2018) and Amazon CloudFront (since November 2020).
Does What To Expect use jQuery?
Yes. runsonwhat found jQuery at What To Expect through jQuery code on whattoexpect.com. jQuery is a Frontend tool used by 928,984 companies runsonwhat tracks.
Does What To Expect use AI tools?
Yes. runsonwhat has found TollBit at What To Expect; TollBit, for example, through a DNS verification record for TollBit. AI services called only from servers leave no public trace, so What To Expect may use more AI tools than these.
Which companies have a tech stack similar to What To Expect's?
The companies with the stacks most like What To Expect's are Variety, Robb Report, MedPage Today and Everyday Health, according to runsonwhat (November 2026). Each shares 29 to 33 tools with What To Expect, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what What To Expect uses?
runsonwhat reads public records only. Of the 48 tools at What To Expect, 27 were found through code on whattoexpect.com, 10 through website configuration files, 6 through DNS records, 4 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and whattoexpect.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.