runsonwhat

Variety's tech stack

What does Variety use?

Variety (variety.com) uses at least 26 tools we can see from public records, including WordPress VIP for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

Industry
Entertainment
Size
51–200 employees
Based in
Los Angeles, United States
Founded
1905
LinkedIn
Company page
Re-check liveVisit variety.com
Tools found
26
Categories
16
Layers
5 of 5
Last checked
Oct 2026

Variety's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

3 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

3 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Analytics

Go-to-market

11 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

6 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Dev Tools

Security & Compliance

Companies like Variety also use

Tools common among companies with a similar stack that we haven't found at Variety.

Companies with a stack like Variety's

Ranked by shared tools, with rare tools counting more.

Variety tech stack FAQ

What tools does Variety use?

We've found 26 tools at Variety (variety.com). Edge & Hosting: Amazon Route 53, Amazon CloudFront and WordPress VIP. Application: jQuery, Adobe Fonts and TollBit. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Meta Pixel, Google Ads and WordPress. Company Ops: Microsoft 365, Atlassian and Amazon SES. Last checked October 2, 2026.

What cloud does Variety run on?

Variety uses WordPress VIP for hosting. We found WordPress VIP through website code.

What CRM does Variety use?

Variety uses Salesforce for sales and CRM. We found Salesforce through email records.

What email provider does Variety use?

Variety uses Microsoft 365 for email and documents. We found Microsoft 365 through DNS verification records and email records.

What analytics tools does Variety use?

Variety uses Google Analytics, Google Tag Manager and Hotjar for analytics. We found Google Analytics through website code.

What CMS does Variety use?

Variety uses WordPress for its website. We found WordPress through website code.

Does Variety use Microsoft 365?

Yes. We found Microsoft 365 at Variety through DNS verification records and email records. Microsoft 365 is used by 245,233 companies we track.

How does runsonwhat know what Variety uses?

We read public traces only: Variety's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.