runsonwhat

Observer's tech stack

What does Observer use?

Observer (observer.com) uses at least 52 tools we can see from public records, including WordPress VIP for hosting, Google Workspace for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

LinkedIn
Company page
Re-check liveVisit observer.com
Tools found
52
Categories
12
Layers
5 of 5
Last checked
Oct 2026

Observer's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

3 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Go-to-market

39 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Company Ops

3 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like Observer also use

Tools common among companies with a similar stack that we haven't found at Observer.

Companies with a stack like Observer's

Ranked by shared tools, with rare tools counting more.

Observer tech stack FAQ

What tools does Observer use?

We've found 52 tools at Observer (observer.com). Edge & Hosting: Cloudflare and WordPress VIP. Application: jQuery, Google Fonts and TollBit. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Meta Pixel. Company Ops: Google Workspace, reCAPTCHA and OneTrust. Last checked October 3, 2026.

What cloud does Observer run on?

Observer uses WordPress VIP for hosting. We found WordPress VIP through website code.

What CRM does Observer use?

Observer uses Salesforce, Demandbase and Bombora for sales and CRM, among 4 tools in this category. We found Salesforce through email records and website code.

What email provider does Observer use?

Observer uses Google Workspace for email and documents. We found Google Workspace through email records and website code.

What analytics tools does Observer use?

Observer uses Google Analytics, Google Tag Manager and Hotjar for analytics, among 5 tools in this category. We found Google Analytics through website code.

What CMS does Observer use?

Observer uses WordPress for its website. We found WordPress through website code.

Does Observer use Cloudflare?

Yes. We found Cloudflare at Observer through website code. Cloudflare is used by 347,940 companies we track.

How does runsonwhat know what Observer uses?

We read public traces only: Observer's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.