What does Upside use?

As of October 2026, runsonwhat has found 60 tools at Upside (upside.com) in public records. Edge & Hosting: Cloudflare, Amazon Route 53 and Vercel. Application: jQuery, Anthropic and OpenAI. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and Apple Business. Last checked October 20, 2026.

Upside uses Vercel for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Vercel through a DNS verification record for Vercel. Vercel is used by 47,594 companies runsonwhat tracks.

Upside uses HubSpot for its CRM, alongside 6sense, according to runsonwhat (October 2026). runsonwhat found HubSpot through a DNS verification record for HubSpot and email records. HubSpot is used by 93,098 companies runsonwhat tracks.

Upside uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 706,441 companies runsonwhat tracks.

Upside uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and Upside has used it since at least April 2022. Zendesk is used by 41,379 companies runsonwhat tracks.

Upside uses Stripe for payments and billing, according to runsonwhat (October 2026). runsonwhat found Stripe through a DNS verification record for Stripe. Stripe is used by 27,167 companies runsonwhat tracks.

Upside has used SparkPost since at least April 2019, going by the first public certificate of the upside.com subdomain that points at SparkPost. Other long-running tools at Upside include Zendesk (since April 2022), Atlassian Statuspage (since October 2025) and SafeBase (since October 2025).

Yes. runsonwhat found jQuery at Upside through jQuery code on upside.com. jQuery is a Frontend tool used by 906,175 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic and OpenAI at Upside; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Upside may use more AI tools than these.

The companies with the stacks most like Upside's are Pluralsight, Click Therapeutics - Where Science Meets Software, Assistbox and Deezer, according to runsonwhat (October 2026). Each shares 9 to 24 tools with Upside, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 60 tools at Upside, 26 were found through DNS records, 23 through code on upside.com, 6 through email records and 5 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and upside.com about monthly.