runsonwhat

True & Co's tech stack

What does True & Co use?

True & Co (trueandco.com) uses at least 23 tools we can see from public records, including Microsoft 365 for email and documents, Salesforce for sales, Zendesk for customer support and Google Analytics for analytics. Last checked .

Re-check liveVisit trueandco.com
Tools found
23
Categories
14
Layers
5 of 5
Changes seen
2

True & Co's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

CDN & Edge

Application

5 tools, what the product is built with

Frontend

AI

Payments & Billing

Media & UI

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

10 tools, how they find and keep customers

Website & CMS

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

5 tools, what the team runs on day to day

Workspace

Collaboration

Security & Compliance

What changed at True & Co

Recent starts and stops

  1. Startedllms.txt
  2. StartedLoyaltyLion

Companies like True & Co also use

Tools common among companies with a similar stack that we haven't found at True & Co.

Companies with a stack like True & Co's

Ranked by shared tools, with rare tools counting more.

True & Co tech stack FAQ

What tools does True use?

As of November 2026, runsonwhat has found 23 tools at True (trueandco.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, GSAP and React. Data & Observability: Google Analytics and Google Tag Manager. Go-to-market: Meta Pixel, Shopify and Zendesk. Company Ops: Microsoft 365, Let's Encrypt and GlobalSign. Last checked November 1, 2026.

What CRM does True use?

True uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce. Salesforce is used by 34,541 companies runsonwhat tracks.

What email provider does True use?

True uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 719,687 companies runsonwhat tracks.

What does True use for customer support?

True uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 42,883 companies runsonwhat tracks.

What payment provider does True use?

True uses PayPal for payments and billing, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on trueandco.com. PayPal is used by 35,185 companies runsonwhat tracks.

What analytics tools does True use?

True uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on trueandco.com. Google Analytics is used by 906,254 companies runsonwhat tracks.

Does True use Google Fonts?

Yes. runsonwhat found Google Fonts at True through Google Fonts code on trueandco.com. Google Fonts is a Media & UI tool used by 825,870 companies runsonwhat tracks.

Has True changed tools recently?

Yes. On runsonwhat's rechecks, True started using llms.txt and LoyaltyLion (latest on October 21, 2026). A change counts only between two checks of trueandco.com done the same way.

Which companies have a tech stack similar to True's?

The companies with the stacks most like True's are Cellarmaster Wines, 100% PURE, nuud and SWISSGEAR, according to runsonwhat (November 2026). Each shares 11 to 15 tools with True, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what True uses?

runsonwhat reads public records only. Of the 23 tools at True, 11 were found through code on trueandco.com, 7 through DNS records, 2 through email records, 2 through subdomains that point at the vendor and 1 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and trueandco.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.