runsonwhat

Traction Rec's tech stack

What does Traction Rec use?

Traction Rec (tractionrec.com) uses at least 31 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Google Analytics for analytics. Last checked .

Industry
Software
Size
51–200 employees
Based in
Vancouver, Canada
Founded
2019
LinkedIn
Company page
Tools found
31
Categories
17
Oldest proven tool
Jan 2022
Last checked
Nov 2026

Traction Rec's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Application

5 tools, what the product is built with

Data & Observability

3 tools, what they measure and store

Go-to-market

8 tools, how they find and keep customers

Company Ops

11 tools, what the team runs on day to day

What changed at Traction Rec

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Pardot
  2. Vanta

Traction Rec tech stack FAQ

What tools does Traction Rec use?

As of November 2026, runsonwhat has found 31 tools at Traction Rec (tractionrec.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and GSAP. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: Google Ads, Meta Pixel and LinkedIn Insight Tag. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 3, 2026.

What cloud does Traction Rec run on?

Traction Rec uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on tractionrec.com. Amazon Web Services is used by 146,844 companies runsonwhat tracks.

What CRM does Traction Rec use?

Traction Rec uses Salesforce for its CRM, alongside Apollo.io, according to runsonwhat (November 2026). runsonwhat found Salesforce through a subdomain that points at Salesforce and email records. Salesforce is used by 34,625 companies runsonwhat tracks.

What email provider does Traction Rec use?

Traction Rec uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 720,775 companies runsonwhat tracks.

What analytics tools does Traction Rec use?

Traction Rec uses Google Analytics for analytics, alongside Google Tag Manager and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on tractionrec.com. Google Analytics is used by 906,069 companies runsonwhat tracks.

What is Traction Rec's website built with?

Traction Rec uses Webflow for its website, according to runsonwhat (November 2026). runsonwhat found Webflow through a subdomain that points at Webflow and a DNS verification record. Webflow is used by 35,770 companies runsonwhat tracks.

How long has Traction Rec used Pardot?

Traction Rec has used Pardot since at least January 2022, going by the first public certificate of the tractionrec.com subdomain that points at Pardot. Other long-running tools at Traction Rec include Vanta (since May 2024).

Does Traction Rec use jQuery?

Yes. runsonwhat found jQuery at Traction Rec through jQuery code on tractionrec.com. jQuery is a Frontend tool used by 929,879 companies runsonwhat tracks.

Does Traction Rec use AI tools?

Yes. runsonwhat has found Anthropic and OpenAI at Traction Rec; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Traction Rec may use more AI tools than these.

Which companies have a tech stack similar to Traction Rec's?

The companies with the stacks most like Traction Rec's are Xpanse, Axios HQ, Nightfall and DataStealth, according to runsonwhat (November 2026). Each shares 13 to 18 tools with Traction Rec, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Traction Rec uses?

runsonwhat reads public records only. Of the 31 tools at Traction Rec, 12 were found through code on tractionrec.com, 12 through DNS records, 5 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and tractionrec.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.