Second Nature's tech stack
What does Second Nature use?
Second Nature (secondnature.ai) uses at least 36 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Google Analytics for analytics. Last checked .
- Industry
- Software
- Size
- 11–50 employees
- Based in
- New York, United States
- Company page
- Tools found
- 36
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Second Nature's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
6 tools, what the product is built with
Frontend
Auth & Identity
Media & UI
Data & Observability
5 tools, what they measure and store
Go-to-market
13 tools, how they find and keep customers
Company Ops
9 tools, what the team runs on day to day
Workspace
Collaboration
Finance & Legal
Security & Compliance
Second Nature tech stack FAQ
What tools does Second Nature use?
As of October 2026, runsonwhat has found 36 tools at Second Nature (secondnature.ai) in public records. Edge & Hosting: Cloudflare, Amazon CloudFront and Microsoft Azure. Application: jQuery, Google Fonts and Vimeo. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Yoast SEO. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 23, 2026.
What cloud does Second Nature run on?
Second Nature uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through DNS records that point at Microsoft Azure and code on secondnature.ai. Microsoft Azure is used by 47,412 companies runsonwhat tracks.
What CRM does Second Nature use?
Second Nature uses HubSpot for its CRM, alongside Calendly, ZoomInfo and Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records. HubSpot is used by 94,905 companies runsonwhat tracks.
What email provider does Second Nature use?
Second Nature uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on secondnature.ai. Microsoft 365 is used by 715,969 companies runsonwhat tracks.
What analytics tools does Second Nature use?
Second Nature uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on secondnature.ai. Google Analytics is used by 889,681 companies runsonwhat tracks.
What is Second Nature's website built with?
Second Nature uses WordPress for its website, alongside Yoast SEO, Elementor and HubSpot CMS, according to runsonwhat (October 2026). runsonwhat found WordPress through WordPress code on secondnature.ai. WordPress is used by 600,968 companies runsonwhat tracks.
Does Second Nature use jQuery?
Yes. runsonwhat found jQuery at Second Nature through jQuery code on secondnature.ai. jQuery is a Frontend tool used by 921,340 companies runsonwhat tracks.
Does Second Nature use AI tools?
Yes. runsonwhat has found Anthropic and ElevenLabs at Second Nature; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Second Nature may use more AI tools than these.
Which companies have a tech stack similar to Second Nature's?
The companies with the stacks most like Second Nature's are SAS Institute, Suzy, Twilio and D2L, according to runsonwhat (October 2026). Each shares 19 to 19 tools with Second Nature, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Second Nature uses?
runsonwhat reads public records only. Of the 36 tools at Second Nature, 19 were found through code on secondnature.ai, 11 through DNS records, 4 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and secondnature.ai about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.