runsonwhat

Prima's tech stack

What does Prima use?

Prima (prima.co.uk) uses at least 39 tools we can see from public records, including comScore for analytics, Cxense for marketing, SpeedCurve for monitoring and Fastly for content delivery. Last checked .

Based in
United Kingdom
LinkedIn
Company page
Re-check liveVisit prima.co.uk
Tools found
39
Categories
10
Layers
5 of 5
Last checked
Nov 2026

Prima's stack, layer by layer

Of 39 tools, 22 came from website code, 10 from website config, 4 from DNS verification records and 3 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

2 tools, where the bytes are served from

CDN & Edge

DNS

Application

2 tools, what the product is built with

Frontend

Media & UI

Data & Observability

6 tools, what they measure and store

Monitoring

Analytics

Go-to-market

24 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

5 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like Prima also use

Tools common among companies with a similar stack that we haven't found at Prima.

Companies with a stack like Prima's

Ranked by shared tools, with rare tools counting more.

Prima tech stack FAQ

What tools does Prima use?

As of November 2026, runsonwhat has found 39 tools at Prima (prima.co.uk) in public records. Edge & Hosting: Amazon Route 53 and Fastly. Application: Vimeo and Next.js. Data & Observability: Google Analytics, comScore and Parse.ly. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, reCAPTCHA and GlobalSign. Last checked November 1, 2026.

What email provider does Prima use?

Prima uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 725,804 companies runsonwhat tracks.

What analytics tools does Prima use?

Prima uses Google Analytics for analytics, alongside comScore, Parse.ly and Marfeel, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on prima.co.uk. Google Analytics is used by 905,914 companies runsonwhat tracks.

What marketing software does Prima use?

Prima uses Cxense for marketing, according to runsonwhat (November 2026). runsonwhat found Cxense through Cxense code on prima.co.uk. Cxense is used by 1,334 companies runsonwhat tracks.

What monitoring tools does Prima use?

Prima uses SpeedCurve for monitoring, according to runsonwhat (November 2026). runsonwhat found SpeedCurve through SpeedCurve code on prima.co.uk. SpeedCurve is used by 487 companies runsonwhat tracks.

Does Prima use Google Ads?

Yes. runsonwhat found Google Ads at Prima through Google Ads code on prima.co.uk. Google Ads is a Ads & Pixels tool used by 541,023 companies runsonwhat tracks.

Which companies have a tech stack similar to Prima's?

The companies with the stacks most like Prima's are Veranda, Good Housekeeping, Runner and Road & Track, according to runsonwhat (November 2026). Each shares 36 to 38 tools with Prima, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Prima uses?

runsonwhat reads public records only. Of the 39 tools at Prima, 22 were found through code on prima.co.uk, 10 through website configuration files, 5 through DNS records, 1 through subdomains that point at the vendor and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and prima.co.uk about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.