runsonwhat

Rakuten's tech stack

What does Rakuten use?

Rakuten (play.com) uses at least 34 tools we can see from public records, including Google Analytics for analytics, Rokt for marketing and AudioEye for security. Last checked .

LinkedIn
Company page
Re-check liveVisit play.com
Tools found
34
Categories
5
Layers
4 of 5
Changes seen
30

Rakuten's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Application

1 tool, what the product is built with

Frontend

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

30 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

1 tool, what the team runs on day to day

Security & Compliance

What changed at Rakuten

Recent starts and stops

  1. StartedAmazon Advertising
  2. StartedAmazon Publisher Services
  3. StartedAudioEye
  4. StartedMicrosoft Ads
  5. StartedCrazy Egg
  6. StartedCriteo
  7. StartedGoogle Analytics
  8. StartedGoogle Ad Manager
  9. StartedGoogle Ads
  10. StartedIndex Exchange
  11. StartedLiveIntent
  12. StartedMagellan AI

Companies like Rakuten also use

Tools common among companies with a similar stack that we haven't found at Rakuten.

Companies with a stack like Rakuten's

Ranked by shared tools, with rare tools counting more.

Rakuten tech stack FAQ

What tools does Rakuten use?

As of October 2026, runsonwhat has found 34 tools at Rakuten (play.com) in public records. Application: Next.js. Data & Observability: Google Analytics and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: AudioEye. Last checked October 25, 2026.

What analytics tools does Rakuten use?

Rakuten uses Google Analytics for analytics, alongside Crazy Egg, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on play.com. Google Analytics is used by 896,894 companies runsonwhat tracks.

What marketing software does Rakuten use?

Rakuten uses Rokt for marketing, according to runsonwhat (October 2026). runsonwhat found Rokt through Rokt code on play.com. Rokt is used by 859 companies runsonwhat tracks.

Does Rakuten use Google Ads?

Yes. runsonwhat found Google Ads at Rakuten through Google Ads code on play.com. Google Ads is a Ads & Pixels tool used by 531,295 companies runsonwhat tracks.

Has Rakuten changed tools recently?

Yes. On runsonwhat's rechecks, Rakuten started using Amazon Advertising, Amazon Publisher Services and AudioEye (latest on October 25, 2026). A change counts only between two checks of play.com done the same way.

Which companies have a tech stack similar to Rakuten's?

The companies with the stacks most like Rakuten's are Novig, Anytime Fitness Mexico, Anytime Fitness and American Diabetes Association, according to runsonwhat (October 2026). Each shares 7 to 10 tools with Rakuten, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Rakuten uses?

runsonwhat reads public records only. Of the 34 tools at Rakuten, 19 were found through code on play.com, 15 through website configuration files. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and play.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.