runsonwhat

Rakuten's tech stack

What does Rakuten use?

Rakuten (buy.com) uses at least 36 tools we can see from public records, including Microsoft 365 for email and documents, Google Analytics for analytics, Rokt for marketing and AudioEye for security. Last checked .

LinkedIn
Company page
Re-check liveVisit buy.com
Tools found
36
Categories
7
Layers
5 of 5
Last checked
Oct 2026

Rakuten's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

1 tool, where the bytes are served from

DNS

Application

1 tool, what the product is built with

Frontend

Data & Observability

2 tools, what they measure and store

Analytics

Go-to-market

30 tools, how they find and keep customers

Marketing

Ads & Pixels

Company Ops

2 tools, what the team runs on day to day

Workspace

Security & Compliance

Companies like Rakuten also use

Tools common among companies with a similar stack that we haven't found at Rakuten.

Companies with a stack like Rakuten's

Ranked by shared tools, with rare tools counting more.

Rakuten tech stack FAQ

What tools does Rakuten use?

As of November 2026, runsonwhat has found 36 tools at Rakuten (buy.com) in public records. Edge & Hosting: Amazon Route 53. Application: Next.js. Data & Observability: Google Analytics and Crazy Egg. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365 and AudioEye. Last checked October 31, 2026.

What email provider does Rakuten use?

Rakuten uses Microsoft 365 for email and office software, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 715,275 companies runsonwhat tracks.

What analytics tools does Rakuten use?

Rakuten uses Google Analytics for analytics, alongside Crazy Egg, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on buy.com. Google Analytics is used by 899,650 companies runsonwhat tracks.

What marketing software does Rakuten use?

Rakuten uses Rokt for marketing, according to runsonwhat (November 2026). runsonwhat found Rokt through Rokt code on buy.com. Rokt is used by 861 companies runsonwhat tracks.

Does Rakuten use Google Ads?

Yes. runsonwhat found Google Ads at Rakuten through Google Ads code on buy.com. Google Ads is a Ads & Pixels tool used by 538,705 companies runsonwhat tracks.

Which companies have a tech stack similar to Rakuten's?

The companies with the stacks most like Rakuten's are DirecTV, Dave Thomas Foundation for Adoption, Anytime Fitness and The Restaurant Choice, according to runsonwhat (November 2026). Each shares 11 to 14 tools with Rakuten, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Rakuten uses?

runsonwhat reads public records only. Of the 36 tools at Rakuten, 18 were found through code on buy.com, 15 through website configuration files, 2 through DNS records and 1 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and buy.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.