runsonwhat

Papier's tech stack

What does Papier use?

Papier (papier.com) uses at least 33 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Zendesk for customer support and Google Analytics for analytics. Last checked .

“Founded in London in 2015 by Taymoor Atighetchi, Papier is a British stationery brand known for creating beautifully designed, personalised stationery, from notebooks & notecards to diaries & writing paper. Papier offers an unrivalled collection of designs created in collaboration with leading artis”

Industry
Retail
Size
51–200 employees
Based in
London, United Kingdom
Founded
2015
LinkedIn
Company page
Re-check liveVisit papier.com
Tools found
33
Categories
15
Oldest proven tool
Mar 2021
Changes seen
1

Papier's stack, layer by layer

Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

5 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

DNS

Application

2 tools, what the product is built with

AI

Media & UI

Data & Observability

5 tools, what they measure and store

Analytics

Flags & Experiments

Data Pipeline

Go-to-market

13 tools, how they find and keep customers

Marketing

Ads & Pixels

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Collaboration

Security & Compliance

What changed at Papier

Recent starts and stops

  1. StartedNotion

Using since

Dates come from the first certificate of the subdomain that points at the tool.

  1. Amazon CloudFront
  2. Akamai

Companies like Papier also use

Tools common among companies with a similar stack that we haven't found at Papier.

Companies with a stack like Papier's

Ranked by shared tools, with rare tools counting more.

More Retail companies

Other Retail companies we've checked.

Papier tech stack FAQ

What tools does Papier use?

As of November 2026, runsonwhat has found 33 tools at Papier (papier.com) in public records. Edge & Hosting: Amazon Web Services, Amazon Route 53 and Google Cloud. Application: Anthropic and imgix. Data & Observability: Google Analytics, Microsoft Clarity and Segment. Go-to-market: Meta Pixel, Microsoft Ads and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 27, 2026.

What cloud does Papier run on?

Papier uses Amazon Web Services for hosting and cloud infrastructure, alongside Google Cloud, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on papier.com. Amazon Web Services is used by 146,691 companies runsonwhat tracks.

What email provider does Papier use?

Papier uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 719,050 companies runsonwhat tracks.

What does Papier use for customer support?

Papier uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on papier.com. Zendesk is used by 42,841 companies runsonwhat tracks.

What analytics tools does Papier use?

Papier uses Google Analytics for analytics, alongside Microsoft Clarity and Segment, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on papier.com. Google Analytics is used by 906,376 companies runsonwhat tracks.

What marketing software does Papier use?

Papier uses Mailchimp for marketing, alongside Rokt, according to runsonwhat (November 2026). runsonwhat found Mailchimp through email records that authorize Mailchimp and code on papier.com. Mailchimp is used by 117,760 companies runsonwhat tracks.

How long has Papier used Amazon CloudFront?

Papier has used Amazon CloudFront since at least March 2021, going by the first public certificate of the papier.com subdomain that points at Amazon CloudFront. Other long-running tools at Papier include Akamai (since July 2025).

Does Papier use Meta Pixel?

Yes. runsonwhat found Meta Pixel at Papier through a DNS verification record for Meta Pixel. Meta Pixel is a Ads & Pixels tool used by 419,504 companies runsonwhat tracks.

Does Papier use AI tools?

Yes. runsonwhat has found Anthropic at Papier; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Papier may use more AI tools than these.

Has Papier changed tools recently?

Yes. On runsonwhat's rechecks, Papier started using Notion (latest on October 27, 2026). A change counts only between two checks of papier.com done the same way.

Which companies have a tech stack similar to Papier's?

The companies with the stacks most like Papier's are Office Depot, Omaha Steaks, Gap and Honeylove, according to runsonwhat (November 2026). Each shares 14 to 18 tools with Papier, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Papier uses?

runsonwhat reads public records only. Of the 33 tools at Papier, 17 were found through code on papier.com, 7 through DNS records, 6 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and papier.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.