OptimaFI's tech stack
What does OptimaFI use?
OptimaFI (optimafi.com) uses at least 34 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Financial Services
- Size
- 11–50 employees
- Based in
- Memphis, United States
- Founded
- 2007
- Company page
- Tools found
- 34
- Categories
- 19
- Oldest proven tool
- Jan 2026
- Last checked
- Oct 2026
OptimaFI's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
7 tools, what they measure and store
Go-to-market
8 tools, how they find and keep customers
Website & CMS
Marketing
Sales & CRM
Support & Docs
Company Ops
12 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
People & HR
Security & Compliance
What changed at OptimaFI
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like OptimaFI also use
Tools common among companies with a similar stack that we haven't found at OptimaFI.
Companies with a stack like OptimaFI's
Ranked by shared tools, with rare tools counting more.
Beck Bode, LLCFinancial Services · 11–50 people11in common
First AmericanFinancial Services · 10,000+ people17in common
Renova AestheticsHealth, Wellness and Fitness · 11–50 people9in common
Arc-Zone.comRetail · 11–50 people8in common
In VenloSoftware · 11–50 people8in common
R. Murphy KnivesMarketing and Advertising · 11–50 people7in common
MomentusSoftware · 11–50 people16in common
Hayward Self StorageReal Estate · 11–50 people6in common
More Financial Services companies
Other Financial Services companies we've checked.
OptimaFI tech stack FAQ
What tools does OptimaFI use?
As of October 2026, runsonwhat has found 34 tools at OptimaFI (optimafi.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Anthropic and Lottie. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365, SendGrid and Atlassian. Last checked October 22, 2026.
What cloud does OptimaFI run on?
OptimaFI uses Amazon Web Services for hosting and cloud infrastructure, alongside WP Engine, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on optimafi.com. Amazon Web Services is used by 145,881 companies runsonwhat tracks.
What CRM does OptimaFI use?
OptimaFI uses HubSpot for its CRM, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on optimafi.com. HubSpot is used by 94,483 companies runsonwhat tracks.
What email provider does OptimaFI use?
OptimaFI uses Microsoft 365 for email and office software, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and code on optimafi.com. Microsoft 365 is used by 713,648 companies runsonwhat tracks.
What does OptimaFI use for customer support?
OptimaFI uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through a subdomain that points at Zendesk and email records, and OptimaFI has used it since at least January 2026. Zendesk is used by 42,115 companies runsonwhat tracks.
What analytics tools does OptimaFI use?
OptimaFI uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Matomo, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on optimafi.com. Google Analytics is used by 885,888 companies runsonwhat tracks.
How long has OptimaFI used Zendesk?
OptimaFI has used Zendesk since at least January 2026, going by the first public certificate of the optimafi.com subdomain that points at Zendesk. Other long-running tools at OptimaFI include Better Stack (since March 2026).
Does OptimaFI use jQuery?
Yes. runsonwhat found jQuery at OptimaFI through jQuery code on optimafi.com. jQuery is a Frontend tool used by 919,148 companies runsonwhat tracks.
Does OptimaFI use AI tools?
Yes. runsonwhat has found Anthropic at OptimaFI; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so OptimaFI may use more AI tools than these.
Which companies have a tech stack similar to OptimaFI's?
The companies with the stacks most like OptimaFI's are Beck Bode, First American, Renova Aesthetics and Arc-Zone.com, according to runsonwhat (October 2026). Each shares 8 to 17 tools with OptimaFI, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what OptimaFI uses?
runsonwhat reads public records only. Of the 34 tools at OptimaFI, 17 were found through code on optimafi.com, 10 through DNS records, 4 through email records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and optimafi.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.