runsonwhat

Nova's tech stack

What does Nova use?

Nova (novawm.com) uses at least 29 tools we can see from public records, including Heroku for hosting, Salesforce for sales, Help Scout for customer support and Pardot for marketing. Last checked .

Industry
Financial Services
Size
11–50 employees
Based in
London, United Kingdom
Founded
2018
LinkedIn
Company page
Re-check liveVisit novawm.com
Tools found
29
Categories
14
Layers
5 of 5
Last checked
Nov 2026

Nova's stack, layer by layer

Of 29 tools, 11 came from website code, 8 from email records, 6 from DNS verification records and 4 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.

Edge & Hosting

4 tools, where the bytes are served from

Hosting & Cloud

CDN & Edge

Application

5 tools, what the product is built with

Frontend

AI

Media & UI

Data & Observability

3 tools, what they measure and store

Monitoring

Analytics

Go-to-market

9 tools, how they find and keep customers

Marketing

Ads & Pixels

Sales & CRM

Support & Docs

Company Ops

8 tools, what the team runs on day to day

Email Delivery

Workspace

Security & Compliance

Companies like Nova also use

Tools common among companies with a similar stack that we haven't found at Nova.

Companies with a stack like Nova's

Ranked by shared tools, with rare tools counting more.

More Financial Services companies

Other Financial Services companies we've checked.

Nova tech stack FAQ

What tools does Nova use?

As of November 2026, runsonwhat has found 29 tools at Nova (novawm.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon CloudFront. Application: GSAP, React and Tailwind CSS. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: LinkedIn Insight Tag, Microsoft Ads and Salesforce. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 8, 2026.

What cloud does Nova run on?

Nova uses Amazon Web Services for hosting and cloud infrastructure, alongside Heroku, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on novawm.com. Amazon Web Services is used by 147,194 companies runsonwhat tracks.

What CRM does Nova use?

Nova uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through email records that authorize Salesforce and code on novawm.com. Salesforce is used by 35,043 companies runsonwhat tracks.

What email provider does Nova use?

Nova uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 727,688 companies runsonwhat tracks.

What does Nova use for customer support?

Nova uses Help Scout for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Help Scout through Help Scout code on novawm.com. Help Scout is used by 2,985 companies runsonwhat tracks.

What analytics tools does Nova use?

Nova uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on novawm.com. Google Analytics is used by 905,500 companies runsonwhat tracks.

Does Nova use Cloudflare?

Yes. runsonwhat found Cloudflare at Nova through DNS records that point at Cloudflare and code on novawm.com. Cloudflare is a CDN & Edge tool used by 729,536 companies runsonwhat tracks.

Does Nova use AI tools?

Yes. runsonwhat has found Anthropic at Nova; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Nova may use more AI tools than these.

Which companies have a tech stack similar to Nova's?

The companies with the stacks most like Nova's are Bourlier's Barbecue and Fireplace, ComRes, OS City and New Orange, according to runsonwhat (November 2026). Each shares 5 to 9 tools with Nova, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

How does runsonwhat know what Nova uses?

runsonwhat reads public records only. Of the 29 tools at Nova, 11 were found through code on novawm.com, 8 through email records, 7 through DNS records and 3 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and novawm.com about monthly.

We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.