Nova's tech stack
What does Nova use?
Nova (nova.is) uses at least 33 tools we can see from public records, including Microsoft Azure for hosting, Microsoft 365 for email and documents, HubSpot for sales and Zendesk for customer support. Last checked .
- Industry
- Telecommunications
- Size
- 51–200 employees
- Based in
- Reykjavík, Iceland
- Founded
- 2007
- Company page
- Tools found
- 33
- Categories
- 17
- Oldest proven tool
- Mar 2020
- Last checked
- Oct 2026
Nova's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
5 tools, what the product is built with
Data & Observability
6 tools, what they measure and store
Go-to-market
14 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Email Delivery
Workspace
Dev Tools
Security & Compliance
What changed at Nova
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Nova tech stack FAQ
What tools does Nova use?
As of October 2026, runsonwhat has found 33 tools at Nova (nova.is) in public records. Edge & Hosting: Cloudflare and Microsoft Azure. Application: GSAP, React and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Sentry. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Mailchimp Transactional. Last checked October 3, 2026.
What cloud does Nova run on?
Nova uses Microsoft Azure for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Microsoft Azure through a subdomain that points at Microsoft Azure. Microsoft Azure is used by 44,436 companies runsonwhat tracks.
What CRM does Nova use?
Nova uses HubSpot for its CRM, alongside Calendly and Apollo.io, according to runsonwhat (October 2026). runsonwhat found HubSpot through email records that authorize HubSpot and code on nova.is. HubSpot is used by 89,799 companies runsonwhat tracks.
What email provider does Nova use?
Nova uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365 and email records. Microsoft 365 is used by 694,546 companies runsonwhat tracks.
What does Nova use for customer support?
Nova uses Zendesk for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on nova.is. Zendesk is used by 40,122 companies runsonwhat tracks.
What analytics tools does Nova use?
Nova uses Google Analytics for analytics, alongside Google Tag Manager, PostHog and Siteimprove, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on nova.is. Google Analytics is used by 817,125 companies runsonwhat tracks.
How long has Nova used HubSpot CMS?
Nova has used HubSpot CMS since at least March 2020, going by the first public certificate of the nova.is subdomain that points at HubSpot CMS.
Does Nova use Cloudflare?
Yes. runsonwhat found Cloudflare at Nova through DNS records that point at Cloudflare and email records. Cloudflare is a CDN & Edge tool used by 679,112 companies runsonwhat tracks.
Does Nova use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Nova; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Nova may use more AI tools than these.
Which companies have a tech stack similar to Nova's?
The companies with the stacks most like Nova's are Fortum, Origo, Fortum and Fortum, according to runsonwhat (October 2026). Each shares 10 to 12 tools with Nova, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Nova uses?
runsonwhat reads public records only. Of the 33 tools at Nova, 18 were found through code on nova.is, 7 through DNS records, 6 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and nova.is about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.