MELA's tech stack
What does MELA use?
MELA (melawear.de) uses at least 23 tools we can see from public records, including Zendesk for customer support, Hotjar for analytics, PayPal for payments and Shopify for its website. Last checked .
- Industry
- Apparel & Fashion
- Size
- 11–50 employees
- Based in
- Kassel, Germany
- Founded
- 2014
- Company page
- Tools found
- 23
- Categories
- 12
- Layers
- 5 of 5
- Last checked
- Nov 2026
MELA's stack, layer by layer
Of 23 tools, 18 came from website code, 2 from DNS verification records, 1 from DNS records and 2 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
DNS
Application
6 tools, what the product is built with
Frontend
Payments & Billing
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
10 tools, how they find and keep customers
Website & CMS
Ads & Pixels
Support & Docs
Company Ops
1 tool, what the team runs on day to day
People & HR
MELA tech stack FAQ
What tools does MELA use?
As of November 2026, runsonwhat has found 23 tools at MELA (melawear.de) in public records. Edge & Hosting: Cloudflare and GoDaddy. Application: Google Fonts, Vimeo and React. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Personio. Last checked November 10, 2026.
What does MELA use for customer support?
MELA uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through Zendesk code on melawear.de. Zendesk is used by 43,839 companies runsonwhat tracks.
What payment provider does MELA use?
MELA uses PayPal for payments and billing, alongside Klarna, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on melawear.de. PayPal is used by 35,167 companies runsonwhat tracks.
What analytics tools does MELA use?
MELA uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Hotjar, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on melawear.de. Google Analytics is used by 904,302 companies runsonwhat tracks.
What is MELA's website built with?
MELA uses Shopify for its website, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and DNS records. Shopify is used by 61,691 companies runsonwhat tracks.
What marketing software does MELA use?
MELA uses Klaviyo for marketing, alongside Judge.me, according to runsonwhat (November 2026). runsonwhat found Klaviyo through a DNS verification record for Klaviyo and code on melawear.de. Klaviyo is used by 36,532 companies runsonwhat tracks.
Does MELA use Google Fonts?
Yes. runsonwhat found Google Fonts at MELA through Google Fonts code on melawear.de. Google Fonts is a Media & UI tool used by 825,845 companies runsonwhat tracks.
Which companies have a tech stack similar to MELA's?
The companies with the stacks most like MELA's are Ramblr.ai, socialPALS, Clean Globe Staffing and Shyne, according to runsonwhat (November 2026). Each shares 5 to 12 tools with MELA, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what MELA uses?
runsonwhat reads public records only. Of the 23 tools at MELA, 18 were found through code on melawear.de, 3 through DNS records, 1 through website configuration files and 1 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and melawear.de about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.