The Morning Call's tech stack
What does The Morning Call use?
The Morning Call (mcall.com) uses at least 76 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Demandbase for sales and Help Scout for customer support. Last checked .
“The Morning Call, founded in 1883, is the leading media company in the Lehigh Valley and the third largest newspaper in Pennsylvania.”
- Size
- 51–200 employees
- Founded
- 1883
- Company page
- Tools found
- 76
- Categories
- 19
- Oldest proven tool
- Oct 2010
- Last checked
- Oct 2026
The Morning Call's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Application
6 tools, what the product is built with
Frontend
Auth & Identity
Media & UI
Data & Observability
9 tools, what they measure and store
Monitoring
Analytics
Flags & Experiments
Data Pipeline
Go-to-market
48 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Google AdsWebsite
Microsoft AdsWebsite
LinkedIn Insight TagWebsite
Google Ad ManagerConfig
Microsoft XandrWebsite
LiveRampWebsite
Google AdSenseWebsite
Adobe Audience ManagerWebsite
The Trade DeskWebsite
StackAdaptWebsite
CriteoConfig
Amazon AdvertisingWebsite
RTB HouseWebsite
Adobe AdvertisingWebsite
QuantcastWebsite
ID5Website
LiveIntentWebsite
MagniteConfig
Snap PixelWebsite
OpenXConfig
PubMaticConfig
MediaMathWebsite
33AcrossWebsite
Amazon Publisher ServicesConfig
NativoWebsite
LotameWebsite
Media.netConfig
Simpli.fiWebsite
MGIDWebsite
Smart Ad ServerWebsite
TeadsConfig
TripleLiftConfig
MNTNWebsite
AdformWebsite
TapadWebsite
Index ExchangeConfig
SovrnConfig
SharethroughConfig
Ad LightningWebsite
Sales & CRM
Support & Docs
Company Ops
10 tools, what the team runs on day to day
What changed at The Morning Call
Using since
Dates come from the first certificate of the subdomain that points at the tool.
The Morning Call tech stack FAQ
What tools does The Morning Call use?
We've found 76 tools at The Morning Call (mcall.com). Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and YouTube. Data & Observability: Google Analytics, Google Tag Manager and Hotjar. Go-to-market: WordPress, Google Ads and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 4, 2026.
What cloud does The Morning Call run on?
The Morning Call uses Amazon Web Services for hosting. We found Amazon Web Services through website code.
What CRM does The Morning Call use?
The Morning Call uses Demandbase for sales and CRM. We found Demandbase through website code.
What email provider does The Morning Call use?
The Morning Call uses Microsoft 365 and Google Workspace for email and documents. We found Microsoft 365 through email records and DNS verification records.
What does The Morning Call use for customer support?
The Morning Call uses Help Scout for customer support. We found Help Scout through website code.
What analytics tools does The Morning Call use?
The Morning Call uses Google Analytics, Google Tag Manager and Hotjar for analytics, among 6 tools in this category. We found Google Analytics through website code.
Does The Morning Call use Microsoft 365?
Yes. We found Microsoft 365 at The Morning Call through email records and DNS verification records. Microsoft 365 is used by 394,153 companies we track.
How does runsonwhat know what The Morning Call uses?
We read public traces only: The Morning Call's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.