Madewell's tech stack
What does Madewell use?
Madewell (madewell.com) uses at least 48 tools we can see from public records, including Salesforce for sales, PayPal for payments, Salesforce Commerce Cloud for its website and Salesforce Marketing Cloud for marketing. Madewell has used Akamai since Aug 2017, going by certificate records. Last checked .
- Industry
- Apparel & Fashion
- Size
- 1,001–5,000 employees
- Based in
- New York, United States
- Founded
- 2006
- Company page
- Tools found
- 48
- Categories
- 19
- Oldest proven tool
- Aug 2017
- Last checked
- Oct 2026
Madewell's stack, layer by layer
Of 48 tools, 28 came from website code, 12 from DNS verification records, 3 from DNS records and 5 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
2 tools, where the bytes are served from
CDN & Edge
Application
9 tools, what the product is built with
Payments & Billing
Search
Media & UI
Data & Observability
7 tools, what they measure and store
Flags & Experiments
Go-to-market
17 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Company Ops
13 tools, what the team runs on day to day
Email Delivery
Workspace
Collaboration
Dev Tools
Finance & Legal
Security & Compliance
What changed at Madewell
Using since
Dates come from the first certificate of the subdomain that points at the tool.
Companies like Madewell also use
Tools common among companies with a similar stack that we haven't found at Madewell.
Adobe AnalyticsAnalytics50%of similar
TealiumData Pipeline40%of similar
Quantum MetricAnalytics27%of similar
OneTrustSecurity & Compliance53%of similar
RoktMarketing27%of similar
Companies with a stack like Madewell's
Ranked by shared tools, with rare tools counting more.
J.CrewRetail · 1–10 people35in common
City HomeRetail · 1,001–5,000 people18in common
Oriental Trading CompanyDirect Marketing13in common
Foot LockerRetail · 10,000+ people15in common
FableticsClothing · 201–1,000 people22in common
Gap Factory1–10 people18in common
Under Armour® Singapore Official Store1–10 people13in common
TelefloraConsumer Goods · 201–1,000 people19in common
More Apparel & Fashion companies
Other Apparel & Fashion companies we've checked.
Madewell tech stack FAQ
What tools does Madewell use?
As of November 2026, runsonwhat has found 48 tools at Madewell (madewell.com) in public records. Edge & Hosting: Cloudflare and Akamai. Application: React, Adobe Fonts and Next.js. Data & Observability: Google Analytics, Google Tag Manager and Bugsnag. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and Atlassian. Last checked October 31, 2026.
What CRM does Madewell use?
Madewell uses Salesforce for its CRM, according to runsonwhat (November 2026). runsonwhat found Salesforce through Salesforce code on madewell.com. Salesforce is used by 34,879 companies runsonwhat tracks.
What email provider does Madewell use?
Madewell uses Microsoft 365 for email and office software, alongside Apple Business, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365. Microsoft 365 is used by 725,719 companies runsonwhat tracks.
What payment provider does Madewell use?
Madewell uses PayPal for payments and billing, alongside Cardinal Commerce, according to runsonwhat (November 2026). runsonwhat found PayPal through PayPal code on madewell.com. PayPal is used by 35,170 companies runsonwhat tracks.
What analytics tools does Madewell use?
Madewell uses Google Analytics for analytics, alongside Google Tag Manager, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on madewell.com. Google Analytics is used by 905,965 companies runsonwhat tracks.
What is Madewell's website built with?
Madewell uses Salesforce Commerce Cloud for its website, alongside Builder.io, according to runsonwhat (November 2026). runsonwhat found Salesforce Commerce Cloud through Salesforce Commerce Cloud code on madewell.com. Salesforce Commerce Cloud is used by 1,544 companies runsonwhat tracks.
How long has Madewell used Akamai?
Madewell has used Akamai since at least August 2017, going by the first public certificate of the madewell.com subdomain that points at Akamai. Other long-running tools at Madewell include Salesforce Marketing Cloud (since March 2021).
Does Madewell use Cloudflare?
Yes. runsonwhat found Cloudflare at Madewell through Cloudflare code on madewell.com. Cloudflare is a CDN & Edge tool used by 728,612 companies runsonwhat tracks.
Does Madewell use AI tools?
Yes. runsonwhat has found Anthropic and OpenAI at Madewell; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Madewell may use more AI tools than these.
Which companies have a tech stack similar to Madewell's?
The companies with the stacks most like Madewell's are J.Crew, City Home, Oriental Trading Company and Foot Locker, according to runsonwhat (November 2026). Each shares 13 to 35 tools with Madewell, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Madewell uses?
runsonwhat reads public records only. Of the 48 tools at Madewell, 28 were found through code on madewell.com, 15 through DNS records, 3 through subdomains that point at the vendor and 2 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and madewell.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.