Smartwool's tech stack
What does Smartwool use?
Smartwool (smartwool.com) uses at least 36 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, Salesforce for sales and Sierra for customer support. Last checked .
- Industry
- Apparel & Fashion
- Size
- 51–200 employees
- Based in
- Denver, United States
- Founded
- 1994
- Company page
- Tools found
- 36
- Categories
- 16
- Layers
- 5 of 5
- Last checked
- Oct 2026
Smartwool's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
7 tools, what they measure and store
Monitoring
Flags & Experiments
Data Pipeline
Go-to-market
17 tools, how they find and keep customers
Website & CMS
Marketing
Ads & Pixels
Sales & CRM
Support & Docs
Company Ops
6 tools, what the team runs on day to day
Workspace
Security & Compliance
Companies like Smartwool also use
Tools common among companies with a similar stack that we haven't found at Smartwool.
AttentiveMarketing50%of similar
Salesforce Marketing CloudMarketing50%of similar
Snap PixelAds & Pixels50%of similar
KlarnaPayments & Billing40%of similar
Adobe AnalyticsAnalytics43%of similar
Rakuten AdvertisingAds & Pixels33%of similar
BazaarvoiceMarketing33%of similar
Companies with a stack like Smartwool's
Ranked by shared tools, with rare tools counting more.
Smartwool tech stack FAQ
What tools does Smartwool use?
We've found 36 tools at Smartwool (smartwool.com). Edge & Hosting: Cloudflare, Amazon Web Services and Akamai. Application: Google Fonts and PayPal. Data & Observability: Google Analytics, Google Tag Manager and Optimizely. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Apple Business and OneTrust. Last checked October 3, 2026.
What cloud does Smartwool run on?
Smartwool uses Amazon Web Services for hosting. We found Amazon Web Services through website code.
What CRM does Smartwool use?
Smartwool uses Salesforce for sales and CRM. We found Salesforce through email records and website code.
What email provider does Smartwool use?
Smartwool uses Microsoft 365 and Apple Business for email and documents. We found Microsoft 365 through email records, DNS verification records and website code.
What does Smartwool use for customer support?
Smartwool uses Sierra for customer support. We found Sierra through website code.
What payment provider does Smartwool use?
Smartwool uses PayPal for payments. We found PayPal through website code.
Does Smartwool use Google Analytics?
Yes. We found Google Analytics at Smartwool through website code. Google Analytics is used by 727,056 companies we track.
How does runsonwhat know what Smartwool uses?
We read public traces only: Smartwool's DNS and email records, certificate logs, the code its website loads, and published subprocessor lists. A tool is listed only when a direct record backs it up. DNS is rechecked weekly and the website monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.