Italic's tech stack
What does Italic use?
Italic (italic.com) uses at least 36 tools we can see from public records, including Vercel for hosting, Zendesk for customer support, PostHog for analytics and Shopify for its website. Italic started using 1Password in Oct 2026 and has used Ghost since Oct 2021, going by certificate records. Last checked .
- Industry
- Retail
- Size
- 51–200 employees
- Based in
- Los Angeles, United States
- Founded
- 2018
- Company page
- Tools found
- 36
- Categories
- 13
- Oldest proven tool
- Oct 2021
- Changes seen
- 2
Italic's stack, layer by layer
Of 36 tools, 16 came from website code, 7 from DNS verification records, 7 from DNS records and 6 from other records. Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
3 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Frontend
Media & UI
Data & Observability
4 tools, what they measure and store
Go-to-market
13 tools, how they find and keep customers
Website & CMS
Support & Docs
Company Ops
13 tools, what the team runs on day to day
Email Delivery
People & HR
What changed at Italic
Companies like Italic also use
Tools common among companies with a similar stack that we haven't found at Italic.
Companies with a stack like Italic's
Ranked by shared tools, with rare tools counting more.
FlutterFlowEngineering, Product and Design · 51–200 people9in common
Eigen LabsSoftware · 51–200 people7in common
TokuFinance and Accounting · 51–200 people13in common
ExpressableE-learning · 51–200 people10in common
RoboflowSoftware · 51–200 people18in common
EveryB2B · 11–50 people12in common
Ladder Technologies, Inc.Health, Wellness and Fitness · 11–50 people13in common
Nomic FoundationSoftware · 11–50 people7in common
More Retail companies
Other Retail companies we've checked.
Italic tech stack FAQ
What tools does Italic use?
As of November 2026, runsonwhat has found 36 tools at Italic (italic.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Vercel. Application: Google Fonts, React and Remix. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Shopify. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked November 2, 2026.
What cloud does Italic run on?
Italic uses Amazon Web Services for hosting and cloud infrastructure, alongside Vercel, according to runsonwhat (November 2026). runsonwhat found Amazon Web Services through Amazon Web Services code on italic.com. Amazon Web Services is used by 147,202 companies runsonwhat tracks.
What email provider does Italic use?
Italic uses Microsoft 365 for email and office software, alongside Google Workspace, according to runsonwhat (November 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 727,962 companies runsonwhat tracks.
What does Italic use for customer support?
Italic uses Zendesk for customer support and documentation, according to runsonwhat (November 2026). runsonwhat found Zendesk through email records that authorize Zendesk and code on italic.com. Zendesk is used by 43,344 companies runsonwhat tracks.
What analytics tools does Italic use?
Italic uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (November 2026). runsonwhat found Google Analytics through Google Analytics code on italic.com. Google Analytics is used by 904,957 companies runsonwhat tracks.
What is Italic's website built with?
Italic uses Shopify for its website, alongside Sanity and Ghost, according to runsonwhat (November 2026). runsonwhat found Shopify through a subdomain that points at Shopify and a DNS verification record. Shopify is used by 61,203 companies runsonwhat tracks.
How long has Italic used Ghost?
Italic has used Ghost since at least October 2021, going by the first public certificate of the italic.com subdomain that points at Ghost.
Does Italic use Google Fonts?
Yes. runsonwhat found Google Fonts at Italic through Google Fonts code on italic.com. Google Fonts is a Media & UI tool used by 825,589 companies runsonwhat tracks.
Has Italic changed tools recently?
Yes. On runsonwhat's rechecks, Italic started using 1Password (latest on October 26, 2026) and stopped using Mintlify (latest on October 26, 2026). A change counts only between two checks of italic.com done the same way.
Which companies have a tech stack similar to Italic's?
The companies with the stacks most like Italic's are FlutterFlow, Eigen Labs, Toku and Expressable, according to runsonwhat (November 2026). Each shares 7 to 13 tools with Italic, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what Italic uses?
runsonwhat reads public records only. Of the 36 tools at Italic, 16 were found through code on italic.com, 14 through DNS records, 4 through email records and 2 through subdomains that point at the vendor. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and italic.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.