What does Goop use?

As of October 2026, runsonwhat has found 37 tools at Goop (goop.com) in public records. Edge & Hosting: Cloudflare. Application: Google Fonts, React and Adobe Fonts. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Mailchimp. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 20, 2026.

Goop uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through email records that authorize Microsoft 365 and a DNS verification record. Microsoft 365 is used by 710,115 companies runsonwhat tracks.

Goop uses Zendesk for customer support and documentation, alongside Gorgias, according to runsonwhat (October 2026). runsonwhat found Zendesk through email records that authorize Zendesk. Zendesk is used by 41,722 companies runsonwhat tracks.

Goop uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and PostHog, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on goop.com. Google Analytics is used by 877,790 companies runsonwhat tracks.

Goop uses Shopify for its website, according to runsonwhat (October 2026). runsonwhat found Shopify through a DNS verification record for Shopify and code on goop.com. Shopify is used by 59,425 companies runsonwhat tracks.

Goop uses Mailchimp for marketing, alongside Klaviyo, Attentive and Bazaarvoice, according to runsonwhat (October 2026). runsonwhat found Mailchimp through Mailchimp code on goop.com. Mailchimp is used by 114,885 companies runsonwhat tracks.

Yes. runsonwhat found Google Fonts at Goop through Google Fonts code on goop.com. Google Fonts is a Media & UI tool used by 808,222 companies runsonwhat tracks.

Yes. runsonwhat has found Anthropic at Goop; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so Goop may use more AI tools than these.

Yes. On runsonwhat's rechecks, Goop started using Lovable (latest on October 20, 2026). A change counts only between two checks of goop.com done the same way.

The companies with the stacks most like Goop's are Away, Z Supply, OLLY PBC and Level, according to runsonwhat (October 2026). Each shares 17 to 20 tools with Goop, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.

runsonwhat reads public records only. Of the 37 tools at Goop, 19 were found through code on goop.com, 10 through DNS records and 8 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and goop.com about monthly.