FreeWill's tech stack
What does FreeWill use?
FreeWill (freewill.com) uses at least 40 tools we can see from public records, including Amazon Web Services for hosting, Microsoft 365 for email and documents, HubSpot for sales and Help Scout for customer support. Last checked .
“FreeWill is a free and simple online legal will maker that helps people compile and fill out forms for their last will and testament. FreeWill also helps nonprofits accept charitable gifts through planned giving software.”
- Industry
- Internet
- Size
- 51–200 employees
- Based in
- New York, United States
- Founded
- 2017
- Company page
- Tools found
- 40
- Categories
- 17
- Oldest proven tool
- Feb 2020
- Changes seen
- 1
FreeWill's stack, layer by layer
Each tool links to the other companies we've found using it. The label says what kind of public trace gave it away.
Edge & Hosting
4 tools, where the bytes are served from
Hosting & Cloud
CDN & Edge
Application
3 tools, what the product is built with
Data & Observability
8 tools, what they measure and store
Go-to-market
11 tools, how they find and keep customers
Website & CMS
Sales & CRM
Support & Docs
Company Ops
14 tools, what the team runs on day to day
What changed at FreeWill
Recent starts and stops
- StoppedPinterest
Using since
Dates come from the first certificate of the subdomain that points at the tool.
FreeWill tech stack FAQ
What tools does FreeWill use?
As of October 2026, runsonwhat has found 40 tools at FreeWill (freewill.com) in public records. Edge & Hosting: Cloudflare, Amazon Web Services and Amazon Route 53. Application: jQuery, Google Fonts and Anthropic. Data & Observability: Google Analytics, Google Tag Manager and Microsoft Clarity. Go-to-market: Google Ads, Meta Pixel and Microsoft Ads. Company Ops: Microsoft 365, Google Workspace and SendGrid. Last checked October 18, 2026.
What cloud does FreeWill run on?
FreeWill uses Amazon Web Services for hosting and cloud infrastructure, according to runsonwhat (October 2026). runsonwhat found Amazon Web Services through a subdomain that points at Amazon Web Services and code on freewill.com, and FreeWill has used it since at least August 2023. Amazon Web Services is used by 145,158 companies runsonwhat tracks.
What CRM does FreeWill use?
FreeWill uses HubSpot for its CRM, alongside Salesforce, according to runsonwhat (October 2026). runsonwhat found HubSpot through a subdomain that points at HubSpot and email records, and FreeWill has used it since at least February 2020. HubSpot is used by 92,805 companies runsonwhat tracks.
What email provider does FreeWill use?
FreeWill uses Microsoft 365 for email and office software, alongside Google Workspace and Apple Business, according to runsonwhat (October 2026). runsonwhat found Microsoft 365 through a DNS verification record for Microsoft 365. Microsoft 365 is used by 705,169 companies runsonwhat tracks.
What does FreeWill use for customer support?
FreeWill uses Help Scout for customer support and documentation, according to runsonwhat (October 2026). runsonwhat found Help Scout through a subdomain that points at Help Scout and email records, and FreeWill has used it since at least December 2021. Help Scout is used by 2,834 companies runsonwhat tracks.
What analytics tools does FreeWill use?
FreeWill uses Google Analytics for analytics, alongside Google Tag Manager, Microsoft Clarity and Mixpanel, according to runsonwhat (October 2026). runsonwhat found Google Analytics through Google Analytics code on freewill.com. Google Analytics is used by 861,925 companies runsonwhat tracks.
How long has FreeWill used HubSpot?
FreeWill has used HubSpot since at least February 2020, going by the first public certificate of the freewill.com subdomain that points at HubSpot. Other long-running tools at FreeWill include HubSpot CMS (since February 2020), Help Scout (since December 2021) and Amazon CloudFront (since March 2022).
Does FreeWill use jQuery?
Yes. runsonwhat found jQuery at FreeWill through jQuery code on freewill.com. jQuery is a Frontend tool used by 904,340 companies runsonwhat tracks.
Does FreeWill use AI tools?
Yes. runsonwhat has found Anthropic at FreeWill; Anthropic, for example, through a DNS verification record for Anthropic. AI services called only from servers leave no public trace, so FreeWill may use more AI tools than these.
Has FreeWill changed tools recently?
Yes. On runsonwhat's rechecks, FreeWill stopped using Pinterest (latest on October 7, 2026). A change counts only between two checks of freewill.com done the same way.
Which companies have a tech stack similar to FreeWill's?
The companies with the stacks most like FreeWill's are Founder Os, Wrapbook, Atom Learning and NALA, according to runsonwhat (October 2026). Each shares 13 to 18 tools with FreeWill, and rare tools count for more than common ones like Google Workspace, so the match reflects real stack choices.
How does runsonwhat know what FreeWill uses?
runsonwhat reads public records only. Of the 40 tools at FreeWill, 16 were found through code on freewill.com, 13 through DNS records, 7 through subdomains that point at the vendor and 4 through email records. A tool is listed only when a direct record backs it up; DNS is rechecked weekly and freewill.com about monthly.
We read public traces only: DNS and email records, certificate logs, website code and published subprocessor lists. A tool is listed when a direct record backs it up, and dropped when a recheck no longer finds it. Is this your company? See how to opt out.